Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with:

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Miley Cyrus just released three singles from her ninth studio album, Something Beautiful. Inspired by Pink Floyd's The Wall—specifically the 1982 feature film based on the album—Cyrus is not just sharing new music but a whole visual album, each song accompanied by a music video shot by director Panos Cosmatos. We last heard from Cyrus in 2023 with her massive smash "Flowers," which found the industry veteran finding some kind of inner peace. With her new songs, Cyrus is turning from healing herself to healing the world. She described the project as "a concept album that’s an attempt to medicate somewhat of a sick culture through music." What does such an endeavor sound like? For one, a lot of surprising textures and collaborators: Shoegaze guitarists, jazz saxophonists, indie rock producers. At least, sounds that are surprising to those who only know Cyrus from "Flowers," "Wrecking Ball," and "Party in the USA." The true Miley stans expect the unexpected from an artist who, it turns out, has always been weird.

Songs Discussed

Miley Cyrus - Flowers, Prelude, Something Beautiful, End of the World, Dooo It!, Malibu, Cattitude (feat. RuPaul), Plastic Hearts

Blank Banshee - Eco Zones

Caroline Polachek, Oneohtrix Point Never - Long Road Home

D'Angelo - Send It On

Alice Coltrane, Pharoah Sanders - Journey In Satchidananda

Whitney - Forever Turned Around

ABBA - Mamma Mia, Dancing Queen

Alvvays - Easy On Your Own?

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Why was Chappell Roan's band dressed like an 80s hair metal act during her Grammy performance? The answer unlocks the surprising secret behind her #1 country hit "The Giver." This musical detective story connects glam rock aesthetics to modern country through an unexpected lineage involving AC/DC's producer, Shania Twain's revolution, and men who inadvertently dressed in drag. Between fiddle licks and gated reverb drums lies a brilliant subversion of country traditions that proves the genre has always been about musical drag while revealing what "rhinestone cowgirl" really means.

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The Who's "My Generation" wasn't born from inspiration—it was commissioned. In a rare interview, Pete Townshend reveals how six fans at London's Goldhawk Club in 1965 directly asked him to write an anthem for their post-war generation. This conversation uncovers how a simple request transformed into rock's definitive youth statement, complete with its rebellious stutter and blues foundations. As Townshend releases his solo anthology during our own era of generational flux, the story behind rock's most famous declaration of youth proves more relevant than ever.

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In 2022, Lady Gaga embarked on The Chromatica Ball – a stadium tour featuring a stage that Gaga herself referred to as her "museum of brutality." Three years later, this idea of a brutalist enshrining of all things Monster can come to represent her new studio album MAYHEM. 

Over the course of fourteen tracks, Gaga is "unafraid to reference or not reference," invoking not just the pop weirdos of a past era like Prince and Bowie, but also her contemporaries, in this gothic and chaotic web of a record. This episode of Switched On Pop, Little Monster-in-residence Reanna takes Charlie and Nate on a tour through the Gaga-seum, showcasing Gaga's ability to pay tribute to her inspirations, her imitators, and her biggest icon: herself. 

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When the song “Get Ur Freak On” hit radio in 2001, it set the world of popular music on fire. Missy Elliott and Timbaland’s first crossover hit sounded nothing like the chart-topping bluesy rock of Aerosmith or Lenny Kravitz, or the smooth R&B of Joe or Jagged Edge. It was a song that compelled you to dance - literally, with Missy issuing repeat commands to “get ur freak on” and encouraging crowds to gather ‘round in what we’ve only ever experienced as a hot slick mess of bodies, cheering and vibing as one pretzeling mass. But this song was years in the making. Timbaland and Missy had been hard at work on the sound for nearly a decade before “Get Ur Freak On” was heard by anyone.

This week, in yet another segment of our Modern Classics miniseries, our guest host and former producer Megan Lubin shares the story of the sound that made “Get Ur Freak On” a pop music phenomenon, and transformed Timbaland into one of the most ubiquitous producers of the aughts.  

Songs Discussed

Missy Elliott - Get Ur Freak On

Tweet - Oops (Oh My)

Jay-Z - Dirt off Your Shoulder

Justin Timberlake - What Goes Around... Comes Around

2Pac - Me Against The World

TLC - Creep

Ginuwine - Pony 

Aaliyah - One in a Million

Jay-Z ft. UGK - Big Pimpin’

Jay-Z - Hard Knock Life (Ghetto Anthem)

Justin Timberlake - Cry Me a River

Nelly Furtado - Promiscuous

Justin Timberlake ft. T.I. - My Love

Timbaland ft. One Republic - Apologize

Sports Car - Tate McRae

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It may be hard to believe it in this technology-driven day and age, but one of the most pervasive sounds in popular music came about when a computer STOPPED working. In 2005, artist and innovator Imogen Heap released "Hide and Seek," a mysterious and emotional song featuring just her voice and a digital harmonizer. In this episode, Nate and Reanna dissect a song that launched a thousand memes and gave the world one of the defining sonic textures of our time.

Songs Discussed

Imogen Heap - Headlock

Imogen Heap - Hide and Seek

Electric Light Orchestra - Mr. Blue Sky

Phil Collins - In The Air Tonight 

Daft Punk - Around the World

Imogen Heap - Getting Scared

Frou Frou - Let Go

Jason Derulo - Whatcha Say

Bon Iver - Woods

Coldplay - Hurts Like Heaven

Kacey Musgraves

gracias a la vida

Frank Ocean - Close To You 

Zedd, Maren Morris, Grey - The Middle

Caroline Polachek - So Hot You're Hurting My Feelings

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In 2007, a 19-year-old Barbadian pop singer released the lead single off her third album. By doing so, she didn't just give us a timeless, undeniable banger -- she changed the way pop music is made, and became the global superstar that we know Rihanna to be today. In this episode we go back in time to unearth the origins of "Umbrella," and how the song blossomed as a result of many shifting currents in the music industry, the democratization recording technology, and the persistence of Rihanna and her team to record the song instead of the artist for whom it was intended.

SONGS DISCUSSED

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Tate McRae's billions of streams and perfectly crafted hits can feel almost algorithmic, like an AI trained on 20 years of pop music. In anticipation of McRae’s third album So Close to What, out this Friday, we dissect McRae’s "SimplePop" formula, from her strategic, indescript vocal delivery to expert "vibe snatching" of Y2K sounds. 

Through singles like "exes” and “sports car,” Charlie and Reanna trace her sonic lineage and discover why pop music needs artists who refine sounds as much as those who revolutionize them, seeing if there’s room to love her music in the process. This dancer-turned-singer might not be the next Britney Spears, but she could be this generation's Paula Abdul.

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In last month's episode predicting the coming year in pop, one of the team's predictions was that trance music – the ethereal, dreamy subgenre of electronic music popular around the turn of the century – would make a comeback on the charts in 2025. And even though we're less than two months into the year, we're already seeing the tides of nostalgia bring this club-oriented music come back into fashion. This episode of Switched On Pop, Nate, Charlie, and Reanna take a look at trance music: where it came from, what it sounds like, and if we can hear it in two of the year's most anticipated records: The Weeknd's Hurry Up Tomorrow and FKA Twigs's EUSEXUA. Does it trance?

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Songs Discussed

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