In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries.

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Best Moments

(01:31) Judd’s career journey from college to Choice Hotels

(05:26) Transitioning from consumer to B2B marketing

(07:32) The challenges of changing industries

(09:03) Applying consumer marketing tactics to B2B

(10:56) Judd’s efforts to become more visible on social media

(12:41) The importance of getting comfortable being uncomfortable

(13:40) Judd’s college experience at the University of Miami

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Guest Bio

Judd Lewis serves as the Director of B2B Marketing at Choice Hotels, a leading hospitality company with 7,500 hotels across 22 brands. Having worked for Under Armour, a nonprofit in Rwanda, and Warner Brothers Discovery, Judd brings a wide range of experience to his current role. His career journey underscores the value of adaptability and ongoing learning in the ever-evolving marketing landscape.

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