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SYKES Chief Strategy & Marketing Officer Ian Barkin
531: SYKES chief strategy & marketing officer Ian Barkin discusses
How SYKES leverages technology inside the company
How SYKES uses data to deeply understand the buyer and design the best solutions for them
Some of the ways in which companies are mismanaging customer experience management
Why Ian believes RPA will be a foundation to organizational transformation for years to come
The major differences between RPA and AI/ML
The dangers of using intelligent automation capabilities, such as AI, too soon
Ian's career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES
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By Metis Strategy
4.8
7373 ratings
531: SYKES chief strategy & marketing officer Ian Barkin discusses
How SYKES leverages technology inside the company
How SYKES uses data to deeply understand the buyer and design the best solutions for them
Some of the ways in which companies are mismanaging customer experience management
Why Ian believes RPA will be a foundation to organizational transformation for years to come
The major differences between RPA and AI/ML
The dangers of using intelligent automation capabilities, such as AI, too soon
Ian's career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES
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