September 28, 2025

Synthetic Scents - The Risks of AI in Perfumery

35 minutes

Last week, in one of Karen’s classes, a student was surprised to learn that some information she had received from ChatGPT was inaccurate. With AI becoming increasingly common in perfume making - from formulations to safety advice - this week, Karen is offering an overview of how AI fits into the world of fragrance, where it can be helpful, where it falls short, and how you can get the most out of this ever-evolving tool.

KEY TAKEAWAYS

How exactly do models like ChatGPT work? Where do they get their information from, and how do they differ from search engines? Karen explains it all.

Any answer you get from ChatGPT sounds 100% correct and authoritative. As Karen explains, not only is there a reason for this, but it’s also one of its major flaws.

A lot of the big perfume houses have been very vocal recently about incorporating AI into their formulation process. However, as Karen points out, it’s not in the same way that you might be using it.

However, despite its flaws, AI can be a very useful tool in some areas. Karen lays out some of the ways in which AI can help you.

BEST MOMENTS

“ChatGPT doesn’t evaluate credibility or cross-check sources to see what is accurate.”

“It isn’t just incorrect, it’s wrong with confidence.”

“If the AI models have been trained by mistakes on the internet, then you can start to understand where the mistakes are coming from.”

VALUABLE RESOURCES

G⁠etting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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By Karen Gilbert

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