You're listening to the PPC Den Podcast.

In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. 

So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 01:00 – How I discovered a hidden pattern in a client account

• 03:15 – What are N-Grams in Amazon PPC

• 05:20 – The moment I realized it was hurting performance

• 06:45 – Breaking down N-Gram Laddering

• 08:10 – How to identify wasteful patterns in your search term report

• 10:00 – When to negate and when to keep N-Grams

• 11:30 – Applying the N-Gram mindset to your daily optimization

• 13:00 – Common mistakes 

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Use the n-gram Sheet to get insight in 5 minutes

• N-Gram Guide: Fixing Low-Click Terms in Amazon PPC

• How N-gram analysis found a keyword with 200 clicks and 1 order

• How Can I Be The Most Efficient With My N-Gram Analysis?

• How Do I Implement N-Gram Analysis on Amazon PPC?

• 🎉Ad Badger v3 Software Launch Webinar

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno