In celebration of Black Pound Day, we talk to William Adoasi, entrepreneur and founder of Vitae London. Vitae London is a London-based, Black-owned watch and accessories brand, selling high-quality watches at an accessible price. A portion of each sale revenue goes to support children’s education in Sub-Saharan Africa. We discuss how the idea for the business came about, shooting your shot with Richard Branson and how social enterprises can provide solutions for the continent.

You can follow William and Vitae London on IG/Twitter: @WilliamAdoasi and @VitaeLondon

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