The Higher Ed Marketer

Tackling the Enrollment Cliff Through Strategic Initiatives and Partnerships


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With the field of higher education changing day by day, it’s crucial to implement different strategies and initiatives to stay ahead of the enrollment cliff.

By engaging faculty in yield efforts, geofencing, and keeping web pages up to date, you can set your institution to be ahead of the curve. 

That’s why we’re joined by Kristin Nichols, the Founder of Nichols Higher Education, who takes us through innovative strategic initiatives and partnerships to find success in changing times.

Join us as we discuss:

  • [5:21] Strategies for engaging faculty in yield efforts

  • [15:07] Geofencing to find your target audience

  • [20:40] Change management amidst college closures


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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