Jay Adams is President at MaddenCo, widely recognized as an industry leader for tire industry software. He started working in sales there in the late 90s after graduating from Wabash College with a history degree. After two years, Jay left for law school and then worked as an attorney for four years before returning to MaddenCo in 2006.

In this episode…

What should tire and auto repair shops consider when implementing or changing their software systems? Should data collection be a primary factor? What hurdles often come with the switch? 

According to Jay Adams of MaddenCo, data collection can be an advantage over the competition — but you have to know how much data you want to collect and when. When switching to different software, Jay says it’s most important to remember you’re changing for a reason — so trust your installer, trainer, and the people you signed with.

On this episode of Gain Traction, Neal Maier and Matt Peters sit down with Jay for a conversation about all things related to tire industry software. Jay shares his thoughts on what’s ahead for this software, what it can do in real-time, data collection, reporting and KPIs, and essential considerations in switching software. He also gives some great advice on looking for a parking spot. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Jay Adams tells the story of MaddenCo and why it’s considered an enterprise software business in the tire industry
• MaddenCo’s affiliations within the tire industry
• What does Jay see with tire industry software in the next five years?
• Business analytics that tire dealers should be looking at
• The value of getting employees to master your software 
• What are the major considerations tire dealers should consider when switching software?
• The best piece of advice Jay has received

Resources mentioned in this episode:

• Jay Adams on LinkedIn
• MaddenCo 
• Matt Peters on LinkedIn 
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.