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Summary

Ali Tahinis, the co-founder of Tahini's, a Canadian-based franchise restaurant company, shares his journey of putting his company on a Bitcoin standard. In 2020, Tahini's made the bold move to put their entire cash reserves into Bitcoin, a decision that has paid off immensely as the price of Bitcoin has skyrocketed. Tahini's serves Middle Eastern fusion food and has found ways to infuse other cultures into their menu, making them unique in the market. They have also integrated Bitcoin ATMs into their restaurants, providing an additional revenue stream in Bitcoin. Ali emphasizes the importance of holding Bitcoin for the long term and the potential for Bitcoin to protect businesses and individuals from the devaluation of fiat currencies and the control of central banks.

Takeaways

Tahini's made the bold move to put their entire cash reserves into Bitcoin in 2020, a decision that has paid off immensely as the price of Bitcoin has skyrocketed.

Tahini's serves Middle Eastern fusion food and has found ways to infuse other cultures into their menu, making them unique in the market.

They have integrated Bitcoin ATMs into their restaurants, providing an additional revenue stream in Bitcoin.

Ali emphasizes the importance of holding Bitcoin for the long term and the potential for Bitcoin to protect businesses and individuals from the devaluation of fiat currencies and the control of central banks.

Chapters

00:00 Introduction and Background of Tahini's

03:05 Decision to Put Cash Reserves into Bitcoin

07:38 Transitioning to a Bitcoin Standard

09:40 Considerations and Challenges of Bitcoin Integration

17:57 Benefits of Putting Bitcoin on the Balance Sheet

25:53 Influencing Others and Bitcoin Adoption

32:01 Integration of Bitcoin ATMs in Tahini's Restaurants

37:33 Impact of Bitcoin on the Food Industry

42:07 Ali Tahinis' Expertise in Marketing

44:18 Difference Between Bitcoin and a Living Organism

46:04 Ways to Connect with Tahini's and Ali Tahinis