Growing For Market Podcast

Taking sales online after decades of farmers markets with Robert Arnold of Pleasant Valley Farm


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Started in the late 1980s by Sandy and Paul Arnold, Pleasant Valley Farm in Argyle, New York, helped innovate and share winter growing techniques that lengthened local food season on many market farms. After decades of selling at farmers markets, during the pandemic they switched to online sales only out of necessity. Listen to this interview with their son Robert Arnold to find out how they made the transition on short notice, why they never went back to farmers markets, and tips from how they manage their 100% online sales.

We also get some tips from the farm, including an innovative method for long-term storage of head lettuce. In addition to growing up and working on Pleasant Valley Farm, Robert has his own business called Smart Farm Innovations that helps farmers automate tasks around the farm. Robert tells us how and what processes farmers are automating to save time and gain peace of mind.

 

Connect With Guest:

Instagram:
@pvfproduce
@smartfarminnovations

Website:

http://pvfproduce.com

https://www.smartfarminnovations.com
 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

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Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.
 

Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they’re introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you’ll receive an exclusive 5% discount on all new structures at Harnois.com.

 

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Growing For Market PodcastBy Andrew Mefferd, Katie Kulla, April Parms Jones

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