Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Marketing and Sales success in this new AI-driven world.

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