On this week's episode we are joined by founder of Fortaleza Tequila & fifth generation tequila producer Guillermo Sauza and William Erickson, the Sales & Marketing Manager for the brand, and discuss the brand's origins and future. So tune in as we discuss everything from managing growth, running out of inventory and also spill a little bit of tea on the tequila industry.

____________________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge

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