Matt Hanis is a former healthcare executive and founder of Business of Healthcare. The idea for Business of Healthcare came when Matt was in his former life as an executive. He had people constantly contacting him to, as he puts it, “sell me their wares.” That was their job. Being inundated, though, made it hard for him, hard for healthcare executives in general, to sort through everything and find the right answer for that company. So he started Business of Healthcare to help find and amplify interesting, useful ideas that solve real problems with a focus on mission and margin - two words you’ll hear a lot from Matt. We get into the genesis of BoH in more detail, and Matt also offers brief thoughts on healthcare media, as well as how he approaches evaluating ideas - thoughts that are useful for anyone trying to find the valuable nuggets in a flood of options. What Matt is doing is intriguing, using video as a vehicle for innovation but not trying to be a traditional healthcare media company. It’s a simple, but creative and effective idea. Be sure to check out the great work from Matt and his team at bohseries.com.