Acquiring Minds

Tangible & Collectible: Buying a Consumer Product Company


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Years after one venture ended in failure, Jeff Velker bought a $2.5m pen maker with a strong brand & devoted customers.

Topics in Jeff’s interview:

  • His experience as a franchisee
  • Bankruptcy after the 2008 crash
  • The difference between buying a job and owning a business
  • Losing his favorite pen led him to a pen company
  • Appeal of pens in our digital age
  • Acquiring with 2 partners
  • Negotiating with a seller who won’t go lower
  • Getting buy-in from spouses
  • The risks of having his manufacturer in Taiwan
  • His goal of $10M in 10 years

References and how to contact Jeff:

Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:

  • Matthias Smith of Pioneer Capital Advisory

Learn more about Walker Deibel's done-with-you buy-side advisory:

  • The Acquisition Lab

Smithlist is a job board for leadership roles at small businesses. If you're not ready to buy a business but want to lead one:

  • Smithlist - Operate & Lead a Business

Connect with Acquiring Minds:

  • See past + future interviews on the YouTube channel
  • Connect with host Will Smith on LinkedIn
  • Follow Will on Twitter
...more
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Acquiring MindsBy Will Smith

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