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TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.
====================================
Best Moments:
(00:40) Introduction of behavioral‑science expert Nancy Harhut
(01:50) Marketing during uncertain economic times
(03:25) Autonomy bias—why giving choices boosts conversions
(04:39) BYAF (“But You Are Free”) technique can double response
(07:27) Magnitude encoding: how price positioning shapes perception
(09:20) Physical space the price takes up influences value perception
(10:18) Correct placement of original vs. sale prices for max impact
(13:24) The reciprocity principle—favors that compel customers to repay
(14:35) Where to connect with Nancy and grab her book
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
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MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
View all episodes
By GURU Media Hub
5
708708 ratings
In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.
====================================
Best Moments:
(00:40) Introduction of behavioral‑science expert Nancy Harhut
(01:50) Marketing during uncertain economic times
(03:25) Autonomy bias—why giving choices boosts conversions
(04:39) BYAF (“But You Are Free”) technique can double response
(07:27) Magnitude encoding: how price positioning shapes perception
(09:20) Physical space the price takes up influences value perception
(10:18) Correct placement of original vs. sale prices for max impact
(13:24) The reciprocity principle—favors that compel customers to repay
(14:35) Where to connect with Nancy and grab her book
=================================================
Check out our 100%Â FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE:Â https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here:Â www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold:Â Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
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