Lucinda Rouse and Andy Ricketts are joined by Robyn Mountain Wade, director of income generation at Martin House Children’s Hospice, to find out how the charity recruited major donors for the first time to meet a £21.9m fundraising target.

Robyn explains how Martin House engaged local philanthropists by inviting them to events co-hosted by their ambassador and the former England football manager, Gareth Southgate, to tell them about the work of the hospice.

She describes the value of giving local businesspeople the agency to host their own fundraising events as well as providing the option of donation pledges while stressing a sense of urgency.

Also in the episode, Lucinda and Andy hear from Chris Fairbank, director of communications at the headteachers’ association HMC, about the possible effects on the wider voluntary sector of the government’s plan to scrap VAT and business rates exemptions for independent schools.

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