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TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
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By Fergus O’Carroll
4.7
4444 ratings
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
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