By telling your and others' stories, you humanize your selling and make deeper and more meaningful connections with prospects! Greg and Tim discuss going third-party and what it looks like when you're trying to sell.

In this episode, we talk about… 

• The Pretty bird story and what you can learn from it
• 
  
• Telling stories can make the customers buy into the emotion of it
• 
  
• Gaining credibility by going third party

Resources: 

Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/ 

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