You have to deliver above expectations if you want your clients to come back for more—That's the meaning of "Roll the Red", this week's core value. Dan discusses how contractors can use this core value in their business and how it will benefit them longer-term.

In this episode, we talk about…  

• The importance of having core values 
• Three ways you can Roll the Red without fawning your clients to move your business forward:
• • Pre-planning your jobs
  • Being pre-emptive in communication
  • Celebrating your client's project
  
  

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