Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business.

 

In this episode, they discuss:

• How Builder Funnel helps contractors grow their businesses through strategic marketing

• Why tracking marketing efforts back to revenue is crucial for measuring success 

• Marketing efforts by contractors that frustrate their marketers

• Strategies for maximizing your marketing ROI

• How much revenue should contractors spend on marketing

• The impact of the design and visuals of your website on your marketing efforts

• Signs that a website may have a traffic problem or conversion problem

• How to tell if a website has high traffic numbers for a local business

Resources:

== Builder Funnel: https://www.builderfunnel.com/ 

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