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He might be the handsomest man in automotive.

Durran Cage is someone you want to be around. He oozes kindness and has a genuine passion for people. He pours himself into his work, mentally and emotionally. As a consultant, he sees a lot of what is working and what isn’t working, and is able to speak to dealers out of his own personal experience.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:30 Durran shares about the 3 phases of his journey through retail automotive, from selling cars, to the digital transformation and then putting that all together.

6:56 During Cash For Clunkers in 2008, Durran and his team had the innovative idea of purchasing a domain with the words “cash for clunkers” in it. The site provided information and then directed customers back to the dealership.

14:46 Clear communication of the process is an area where Durran sees dealerships drop the ball. The process should be simple and explainable. Durran says that his 3rd grade son should be able to understand it.

18:59 Durran teaches out of his personal pain because there’s been times when he hasn’t had his priorities right. But they’ve been learning experiences that he is now able to share with others.

“Now I do chase positivity, family, friendship, and things of that nature. Because that's really what's important at the end of the day, man. Automotive is great and stuff, but at the end of the day, it's all about us just connecting with one another and helping each other out. That's what helps us enjoy life.”

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⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

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