Ahead of ALIS, Teague sits down with Jan Freitag, National Director of Hospitality Market Analytics at CoStar Group, to tackle the data-driven questions everyone is asking as the industry looks toward 2026.

Following a year defined by tariffs, rising inflation, and economic uncertainty, Jan unpacks what the data is truly signaling—offering a grounded view across markets, asset classes, demand segments, and shifting investor priorities.

With strong optimism around luxury and a more cautious outlook for the American leisure traveler, Jan explores the forces shaping corporate demand, how investors are weighing acquisitions versus new development, and what the World Cup could mean for hotel demand in the year ahead.