TEDTalks فنون

What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.

Look at the letters around you: on street signs, stores, restaurant menus, the covers of books. Whether you realize it or not, the letters are speaking to you, telling you something beyond the literal text -- that whatever they represent is modern or finely crafted or fantastical or zany. Learn to decode this secret language with lettering designer Martina Flor as she explains how altering the shapes, colors and textures of letters changes how we perceive them. (In Spanish with English subtitles)

Kayla Briët creates art that explores identity and self-discovery -- and the fear that her culture may someday be forgotten. She shares how she found her creative voice and reclaimed the stories of her Dutch-Indonesian, Chinese and Native American heritage by infusing them into film and music time capsules.

تقول الكاتبة نيدي أوكورافور: "قصص الخيال العلمي خاصتي لها جذور مختلفة، جذور إفريقية". وتشرح أوكورافور ما بين المقتطفات التي تعرضها من رواية "بينتي" و"لاغون" جذور أعمالها وما ألهمها، وكيف تفتح أبوابًا جديدة من خلال كتاباتها عن المستقبلية الأفريقية.

"My science fiction has different ancestors -- African ones," says writer Nnedi Okorafor. In between excerpts from her "Binti" series and her novel "Lagoon," Okorafor discusses the inspiration and roots of her work -- and how she opens strange doors through her Afrofuturist writing.

"We all feel a compelling need to watch stories, to tell stories ... to discuss the things that tell each one of us that we are not alone in the world," says TV titan Shonda Rhimes. A dominant force in television since "Grey's Anatomy" hit the airwaves, Rhimes discusses the future of media networks, how she's using her narrative-building skills as a force for good, an intriguing concept known as "Amish summers" and much more, in conversation with Cyndi Stivers, director of the TED Residency.

ما نراه في الأفلام يشكل فرقًا، إنه يؤثر بعاداتنا واختيارنا لمهنتنا وعواطفنا وحتى هَوياتنا. في الوقت الحالي، لا نرى ما يكفي من النساء على الشاشة أو خلف الكاميرا، لكن انتظار هوليوود كي يصحو ضميرها لن يحل المشكلة، هكذا تقول ناعومي ماكدوغال جونز. اتحد مع الممثلة والناشطة وهي تضع خطتها ذات الأربعة أفكار من أجل ثورة

تمثيلية في هوليوود.

With her gorgeous, haunting photographs, artist Uldus Bakhtiozina documents dreams, working with daily life as she imagines it could be. She creates everything in her work by hand -- from costumes to stages -- without digital manipulation, bringing us images from the land of escapism, where anyone can become something else.

Artist Eric Dyer spent years working at a computer to produce images for the screen. Longing to get his hands back on his work, he began exploring the zoetrope, a popular 19th-century device that was used to create the illusion of motion long before the arrival of film. In this vibrant talk, he showcases his resulting art inventions: spinning sculptures and that evoke beautiful, dreamlike scenes. (Warning: This talk includes flashing images and lights. Those who are photosensitive or have seizures trigged by strobes are advised to avoid.)

In the century-old statues that occupy Cape Town, Sethembile Mzesane didn't see anything that looked like her own reality. So she became a living sculpture herself, standing for hours on end in public spaces dressed in symbolic costumes, to reclaim the city and its public spaces for her community. In this powerful, tour-de-force talk, she shares the stories and motivation behind her mesmerizing performance art.