Telecom Reseller / Technology Reseller News

MSPAA offers SMBs resources, MSPs opportunities and community, Snom at the Show Podcast: It’s a free tool for SMBs to find trusted and embedded managed service providers, all over the country, TEBO

“It’s a free tool for SMBs to find trusted and embedded managed service providers, all over the country,” says Jake Charen of the Managed Service Providers Association of America, MSPAA. As with Amazon, which often presents a diverse range of sources for consumers, the MSPAA works to offer SMBs a place to shop for qualified and experienced help. Meanwhile the MSP community benefits by being a part of a community where they can network, work cooperatively, and find new business. Charen outlines how the MSPAA works, how their free website connects people and companies, and their search systems work.

TEBO

People can shop for specific backgrounds or experiences based on what the challenge or project might be. MSPAA vets the companies that are listed and carefully curates’ information on their search pages. We also learn about the Technology Enhanced Business Operations Conference (TEBO) to be held in Denver on October 10 in Denver.

MSPAA, the Managed Service Providers Association of America, is a highly regarded organization with a commitment to promoting industry excellence, fostering collaboration, and advocating for the interests of its members, MSPAA plays a pivotal role in the managed service provider ecosystem. MSPAA offers essential solutions for businesses, including fast and cost-free access to approved IT vendors, national coverage, and advertising, as well as a program that sponsors education. The association also provides access to listings for events, support resources for Managed Service Providers, and a newsletter that reaches over 78,000 email subscribers. For more information about MSPAA, visit https://mspaa.net

MSP News

MSPAA offers SMBs resources

Snom selling with you, not to you, presenting at three Canadian events, Snom at the Show Podcast: AI, UCaaS, day to day challenges sessions, Snom Canadian Show Plans in November and December: “We are people people. We can be reached. Anybody can have a conversation with us.”

“Snom is a different kind of a manufacturer, a different kind of vendor, says Antoine Karachekhlian, Snom Channel Director for North America. “We are people people. We can be reached. Anybody can have a conversation with us.” Marc Magliano, VP of Channels recently said that, "Snom sells with you, not to you" in a "feet on the street" approach of helping partners, directly. In this podcast Karachekhlian invites Canadian channel companies to check out three accessible, local events and to get to know Snom better. At a time when many companies are becoming increasingly unreachable, Snom is stressing access and teamwork.

“In the coming months we have three events in Canada where we will be present with our partners,” says Karachekhlian. “It’s the iTech events: November 28 in Calgary, November 30 in Vancouver, and December 7 in Downtown Toronto. In all three events Snom will be participating in a speaking session where opportunities and new ideas will be presented. In this podcast, recorded at the recent CVxExpo in Phoenix, Karachekhlian outlines Snom’s presence and availability at these events, spread out across Canada.

In Calgary, Snom will take on UCaaS and day to day issues companies face. In Vancouver, which promises to be a larger format event, Snom will also present on UCaaS and practical issues and challenges.

In Toronto Snom will team up with Snom partner Singlewire for a talk on AI and communication. The events give people a chance to shop for solutions, for partners to improve portfolio diversity and to explore the sessions to learn more.

Visit www.snom.com

Snom News

AI can make contact centers deliver real CX, 8x8 Podcast: Industry Leader Sees Contact Center Refresh Underway, 8x8 Podcast

Lisa Martin, the Chief Revenue Officer at 8x8

“It’s not just about digital transformation, but the impact that Generative AI can have on a company’s ability to deliver personalized customer experiences,” says Lisa Martin, the Chief Revenue Officer at 8x8. Martin notes that the contact center has been using the same at least recognizably technology for decades. Meanwhile the promise of improved customer experience (CX) has remained largely elusive. Now, if available technologies are deployed in just the right way, a real personalized experience is possible. Martin sees the contact center as being as the heart of many businesses and organizations. The contact center can make, or break CX, make or break brand images in the view of the customer, a most critical observation in an age when customer chatter, online reviews, can determine demand.

“When you’re relevant and can help a company grow revenue or customer retention, you become critical to them. You’re at the heart of what an organization needs to be successful,” says Martin, underlining the partner’s role in delivering improved contact center CX outcomes.

Martin is responsible for driving and maximizing revenue growth, overseeing sales strategies, and managing the global sales organization. Martin is a recognized sales executive with over 15 years in the contact center and communications sector. Today, we'll be speaking to her about her role at 8x8 and how she got involved in the contact center space, the future of the contact center, and the customer experience.

Visit Learn about 8x8 for Contact Center

8x8 News

STIR/SHAKEN: understanding the basics, how it works and how get compliant, ClearlyIP Podcast:  we're diving deep into the world of STIR/SHAKEN

“It’s not supposed to stop spam calling,” says Tony Lewis, CEO of ClearlyIP. “That’s a myth. It’s supposed to give the industry a way of quickly tracing the spam call to see who originated it.”  In today’s podcast, we're diving deep into the world of STIR/SHAKEN, a technology that's making waves in the telecommunications industry with Tony Lewis, who is an expert in STIR/SHAKEN technology and assists telecommunication service providers in achieving compliance. If you've ever wondered about those annoying spam calls or the legitimacy of incoming phone calls, you're in the right place. We'll break it all down for you today.

STIR and SHAKEN are acronyms that stand for "Secure Telephony Identity Revisited" and "Signature-based Handling of Asserted information using toKENs." These are two standards that work together to combat caller ID spoofing and robocalls, a problem that has plagued phone users for years. Tony walks us through how this process works. Tony also explores the limits of the system, as currently practiced.

ClearlyIP offers STIR/SHAKEN in their SIP Trunking offerings. ClearlyIP Telecom Resellers and Partners sell trunking to customers as an agent or reseller. Either way ClearlyIP assists them with being STIR/SHAKEN compliant.

About ClearlyIP

With decades of leadership in communications and developing innovative telephony solutions, the team at ClearlyIP provides world-class telecommunications services, applications, and customer-premise hardware to businesses, ITSPs, OEMs, and other communications providers across the globe. Product offerings include Brandable IP Phones, VoIP Appliances, a Suite of Advanced Cloud Services, and a feature-rich SIP Trunking platform with full compliance with Kari’s Law. ClearlyIP is privately held and headquartered in Appleton, Wisconsin, and utilizes a “Build and Buy” strategy for company growth, building products that help us grow organically and via strategic acquisitions; more at www.clearlyip.com.

Visit www.clearlyip.com

Feet on the street: Industry leader shakes up distribution approach, signals hands on involvement in helping sellers sell Snom products.

TR's Doug Green joins Marc Magliano, Vice President of Channel Business at Snom Americas om a special podcast. Watch below.

“Feet on the street to help drive resellers to our distributors, and feet on the street to enable our distributors,” says Marc Magliano, Vice President of Channel Business at Snom Americas. In this podcast, Marc lays out a refreshed vision of charging up the Snom distribution system and turning it into an engine of growth for all the constituent partners, dealers, and distributors. Marc describes this as a push-pull ecosystem, which he sees as “… what you want for a healthy channel.” Discussing achieving the right mix of people, product and kinetic energy, Marc tells us that he’s taking a very hands-on approach. “When you get that trust from your channel, based on those relationships, the sky is the limit.”

Sell with you, not to you.

A notable part of the strategy and culture Marc is building, is a based on a new take on the us and them variable. Marc sees Snom as selling with their partners in the field vs selling to them. He tells us that his team and strategy are curated around a ‘with you’ stance, where channel companies are in an active partnership. Stronger relationships are set to grow margins and fewer mistakes.

Verticalization: Retail, Automotive, Hospitality, Hospital

Snom is seeing strong demand especially in several retail, automotive, hospitality and hospital verticals. Marc ties this to Snom’s advanced work in DECT technology and how DECT matches the needs of places with cabling and wiring challenges. Snom is gearing up to help their partners in the field craft solutions that match up to specific vertical challenges.

Snom is a leading provider of cutting-edge communication solutions, offering innovative products and technology to enhance remote collaboration. With a focus on user-friendly design and superior audio quality, Snom’s products are trusted by businesses worldwide.

Visit https://www.snomamericas.com/

Snom News

Hospitality refresh opportunity: webinar on how to win in hospitality market, ClearlyIP Podcast : Join Executives Bre Fernie and Tony Lewis of ClearlyIP in a webinar event this Thursday, November 9th, at 11 AM PST. 

Learn how to win in the hospitality industry.  There is a paradigm shift happening with hotel communication platforms moving to cloud-based solutions. They will do a deep dive into the benefits and advantages, plus a look at modern technology with a live demonstration of ClearlyIP’s ‘ComXchange,’ a hospitality-designed communication platform offering on-premise,  hosted cloud-based, or best of both worlds- hybrid deployment options.

Hospitality refresh opportunity: Webinar Includes

ClearlyIP’s history and what makes us experts in hospitality telecom

The shift of hotels to cloud-based communication platforms

A deep dive into on-premise, hosted cloud-based, and hybrid deployment options and the various benefits and advantages

Enhanced 911 and telecom laws compliance

Enhanced features, services, and products for a total telecom hotel solution

Property management system integration

Live demo of ClearlyIP's ComXchange, a modern hospitality-designed communication platform

Q&A

About ClearlyIP

With decades of leadership in communications and developing innovative telephony solutions, the team at ClearlyIP provides world-class telecommunications services, applications, and customer-premise hardware to businesses, ITSPs, OEMs, and other communications providers across the globe. Product offerings include Brandable IP Phones, VoIP Appliances, a Suite of Advanced Cloud Services, and a feature-rich SIP Trunking platform with full compliance with Kari’s Law. ClearlyIP is privately held and headquartered in Appleton, Wisconsin, and utilizes a “Build and Buy” strategy for company growth, building products that help us grow organically and via strategic acquisitions; more at www.clearlyip.com.

Register here: https://www.clearlyip.com/events/a-telecom-solution-custom-made-for-hospitality/

Hospitality refresh opportunity

Join us in this insightful episode of the Telecom Reseller podcast as we sit down with Sam Colley, CEO of Pod Group, to discuss the dynamic intersection of AI and IoT. In an era where technological advancements are rapidly transforming our world, understanding how AI can empower IoT networks is more crucial than ever.

Sam Colley, CEO Pod Group

Sam sheds light on the practicalities and promises of integrating AI with IoT, from enabling smart, proactive systems that revolutionise everything from homes to healthcare, to driving operational efficiencies and equipment reliability. Yet, the discussion remains grounded as we also navigate the complexities of data privacy, algorithmic transparency, and the technical challenges of melding AI with existing IoT frameworks.

Don't miss this opportunity to gain valuable insights from a leading industry expert on how AI and IoT are reshaping the landscape of technology, business, and daily life.

Visit www.podgroup.com

“They immediately say, ‘we don’t have $20 million in our budget’”, says Stacy Hamer, Chief Operating Office at iQmetrix. The carriers typically believe that transforming their onboarding and retail process might be beyond their reach.  It isn’t. In this podcast, Stacy discusses that transformation is accessible and within reach. iQmetrix brings Interconnected Commerce, connecting everything together to create a great experience for the carrier, the retailer, the sales rep, and the customer.

Just in time for Black Friday, and a new year of challenges and opportunities, iQmetrix offers a path for carriers to, first, change the in-store experience, from dreaded to something that customers will find pleasant and constructive. Meanwhile people will feel better about the plans they chose, as the platform helps customers understand their options and their needs. A forty-five-minute slog is transformed into a streamline ten-to-fifteen-minute process. At the same time, less stress on the in store sales team, which means better EX, leading to better CX.

Visit www.iqmetrix.com

D&H bulks up portfolio: D&H is expanding its vendor line card and recently signed with Extreme Networks and Check Point. In this podcast Jason Bystrak, Senior Vice President of Modern Solutions of D&H Distributing discusses how these two new offering fit in with the broader D&H approach, how they match Jason’s mission to deliver modern solutions how Extreme Networks and Check Point represent expanded channel opportunities, along with end user solutions.

Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before.

Jason Bystrak

D&H Distributing has entered into a new distribution agreement with Check Point Software Technologies, a leading provider of cyber security solutions globally. D&H will carry Check Point’s full suites of solutions including Quantum, CloudGuard, Harmony and Horizon solutions, expanding the roster of partners in its Modern Security portfolio. Building on its robust relationships within the MSP and MSSP communities, D&H aims to bolster Check Point’s market presence, ensuring that the SMB and mid-market segments benefit from their top-tier cyber security technology.

Jason also discusses the recently hosted Fall THREAD Technology Conference, which was held in Las Vegas, for the first time. We learn about valuable feedback, at the conference on AI, and other opportunities.

Visit D&H Distributing

A Case Study presented by Numeracle in partnership with Avantive Solutions

“It’s a continuum and one size doesn’t fit all,” says Frank Pettinato, CEO at Avantive Solutions. Avantive Solutions collaborated with Numeracle Inc. to conduct a joint case study, “Branded Calling Strategy in the Customer Journey,” unveiled at PACE ACX ’23. This study challenges the widespread belief that branding all numbers and call attempts guarantees unparalleled contact rates. The results? A revelation that branding all numbers or call attempts without considering the customer journey nuances does not universally deliver the anticipated results or ROI.

In this podcast, we discuss a series of problem statements on the common misconceptions of branded calling in the market to decipher the best approach to branding calls for maximum return on investment and customer impact. Frank discusses how care needed in this process. Organizations need to think about their brand, when where and how that brand is presented and to make strategic decisions along the way. Frank suggests that a approach might include expanding brand identity on calls, as for example, labelling a call, ‘brand, customer service’ verses simply ‘brand’, so that a customer understands brand and context.

Learn more -

Avantive Solutions, blog post: https://avantivesolutions.com/case-study-branded-calling-strategy-in-the-customer-journey/

Avantive Solutions LinkedIn: https://www.linkedin.com/company/avantive-solutions/

Numeracle, case study: https://www.numeracle.com/download-branded-calling-strategy-case-study