While most brands view connecting with the Hispanic and Latinx audience as a challenge, the TelevisaUnivision team sees it as an opportunity.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by TelevisaUnivision EVP, chief growth officer Dan Riess to talk about the current state of Hispanic marketing. Following president of sales Donna Speciale’s Brandweek session, Riess sheds more light on the broadcast network’s approach in relationship-building with advertisers, from educating them about the Latinx audience to filling in advertiser gaps in pharmaceutical and financial, two areas largely underrepresented in the community but vital now more than ever before. The EVP also discusses their in-house content studio offerings and the freshly signed deals to stream the Super Bowl in 2024, a major move for all broadcast partners involved.

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