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Sometimes you meet someone for the first time on a Zoom call.

This was the experience interviewing Sarah Carter of Upstart Auto Retail. Sarah has 20 years of experience in the industry, and she has a good perspective on the intersection of digital and physical, from the way leads are handled to how other countries are ahead of the US digitally. Plus, Cirillo considers skiing, and Paul learns what push/pull integration is.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

11:00 Purpose and a drive to always do the right thing are two of Sarah’s values, and also values of Upstart.

13:23 The auto community is unique. Sarah believes that she started feeling more a part of it when she started viewing it as something she could add value to.

24:56 Paul learns what a push/pull integration is, in 2 simple sentences

28:13 The adoption of completing a purchase entirely online is increasing. It’s doubled over the last year and is now at 20%. Sarah thinks we’ll see that continue to grow, especially as younger generations start to buy more cars.

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Connect with Sarah Carter on LinkedInLearn about Upstart Auto Retail

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! 

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