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Lauren welcomes retail exec (and retail royalty) Amanda Greeley to the pod to discuss the launch of her new tennis-centered activewear line, Spence. They reflect on the DTC boom of the mid-2010s, what modern brands can learn from mall brands (her mom is the C.E.O. of Serena and Lily and also worked at Victoria’s Secret for decades), why most tennis gear is hard to wear off the court, as well as the importance of the color red. And don’t worry, there are multiple Challengers mentions.
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3.5
142142 ratings
Lauren welcomes retail exec (and retail royalty) Amanda Greeley to the pod to discuss the launch of her new tennis-centered activewear line, Spence. They reflect on the DTC boom of the mid-2010s, what modern brands can learn from mall brands (her mom is the C.E.O. of Serena and Lily and also worked at Victoria’s Secret for decades), why most tennis gear is hard to wear off the court, as well as the importance of the color red. And don’t worry, there are multiple Challengers mentions.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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