Teriyaki Madness also introduced several exciting initiatives both on the consumer and the franchisee front. The brand collaborated with franchisees to foray into non-trad., with a food truck in Lapeer, Michigan, a casino location in Las Vegas, as well as a robust catering program which grew catering sales by a whopping 208% year-over-year, and the exciting nationwide adoption by several professional sports teams including the NFL 49ers, NHL Arizona Coyotes, MLB Pittsburgh Pirates and NHL Los Angeles Ducks who fed the demand of health-conscious professional athletes.