There are plenty of collaborations between whisky makers and the entertainment world, from singers and bands to actors who want to make their own whiskies. What's the key to making one of these collaborations work? We'll find out from Balcones Distilling's Jared Himstedt, who just released the Tres Hombres Texas Whisky collaboration with the members of ZZ Top. We'll also taste several other "celebrity" whiskies in the What I'm Tasting This Week Department, too. In the news, bidding has already reached $1.6 million in the Kentucky Bourbon Benefit auction to raise money for Western Kentucky tornado victims! We'll have that story, along with the latest update on a new round of COVID-related lockdowns and whisky event changes, and on Behind the Label, the story of one man who found a way to turn his passion for whisky into a profit...without opening a single bottle.