"Julie - That’s not how we do things around here.”

It’s one of the most honest responses Julie South hears from clinics when new ideas are introduced.

In this final episode of the Where Vet Clinics Get Stuck with Their Recruitment series, she looks at why this particular response is different from the others.

Because it’s not about time.
Or budget.
Or platform.

It’s about identity.

Knowing who you are as a clinic — how you operate, what you stand for — is a strength. It’s the foundation of a strong culture.

But when that identity becomes rigid, it can also become a barrier.

Julie shares the story of two clinics with almost identical starting points.

One held firmly to “that’s not how we do things here” — and is still trying to fill the same role years later.

The other wasn’t convinced. Didn’t fully understand the approach. But was willing to try something different anyway.

Two different responses.
Two very different outcomes.

This episode looks at why some clinics remain stuck even when they know what the problem is — and why no tactic will work if the underlying thinking doesn’t shift.

Stay to the end for a question about whether “that’s not how we do things here” is a decision… or a habit.

In This Episode

01:09 – “That’s not how we do things here”
02:03 – When identity becomes a barrier
02:32 – The cost of holding the line
04:01 – Two clinics, two different responses
04:37 – Trying something unfamiliar
05:13 – What happened next (and why)
06:13 – Why this stuck is different
07:20 – Thinking problems vs tactical problems
08:05 – When identity becomes a ceiling
08:41 – One question to end the series 

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