Download a free copy of "How to Become a Financial Beast" by Eric Miller at www.financialbeastbook.com

Are you throwing money at “marketing” without a clear plan or real results?

In this episode of the Financial Beast Podcast, host Eric Miller sits down with healthcare marketing expert Carl White of MarketVisory Group to break down how to build a financially responsible marketing plan for your medical or dental practice.

Instead of chasing tactics, shiny objects, or the latest “funnel,” you’ll learn how to:

* Start with the right revenue and growth goals for your practice

* Tie your marketing budget to actual patient value and ROI

* Avoid the biggest mistakes practice owners make with agencies

* Decide when paid ads, local SEO, social media, and referrals actually make sense

* Build a simple, focused plan instead of 10 disconnected tactics

Whether you run a medical practice, dental office, or other healthcare practice, this conversation will help you see marketing as an investment that should support your long-term financial goals—not a random monthly expense.

CHAPTERS:

00:00 - Intro

01:34 - Welcome Back

02:27 - Marketing Strategies

03:29 - Passion for Marketing

06:15 - Financial and Marketing Similarities

06:55 - Journey into Healthcare Marketing

08:49 - Importance of Industry Specialization

10:04 - Understanding a Marketing Plan

11:00 - Marketing Budget Guidelines

18:24 - Essential Components of a Marketing Plan

22:20 - Common Healthcare Marketing Mistakes

25:38 - Location Considerations for Marketing

29:50 - Contacting Carl

32:41 - Outro

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Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors.

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