There is one truth I believe holds true for all entrepreneurs, the reality of achieving your goal, no matter how much effort it takes to reach it, will not make you happy. Michael Jordan said, “Winning isn’t always championships.”

Attaching emotional success to achievement or believing that achieving your goals is the path to happiness is what leads to unhappiness.

Unfortunately, we tend to attach our happiness as business leaders to the results we achieve. We tell ourselves things phrases like:

Guess what never comes, even if you achieve those goals? Your happiness.