The 2024 State of the Pest Industry Report is here — and it’s packed with insights to help pest control business owners strategize for growth.

Anders Fredericksen, Senior Product Marketing Manager at FieldRoutes, joins us to break down the key findings, from revenue growth strategies and marketing automation investments to technology adoption challenges.

We dive into how companies are optimizing cash flow, balancing headcount with automation, and navigating barriers to software adoption. Plus, Anders highlights emerging trends like AI, property intelligence, and the growing demand for end-to-end management platforms.

Discover how the pest control industry is planning for a more efficient, customer-focused, and tech-driven future.

Join us as we discuss:

• [3:44] General highlights from the 2024 State of the Pest Industry Report  

• [9:49] Marketing automation, AI tools, and other tech trends

• [21:07] Top goals, priorities, and concerns heading into 2025

• [29:56] The biggest surprise takeaways from the annual report
  

Check out these resources we mentioned during the podcast:

• 2024 State of the Pest Industry Report

• Thrive Analytics

• State of the Pest Control Industry Heading into 2025 Webinar with Anders Fredericksen and Eddie Wooten

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