In this episode, Phil and Oli share their insights on what they feel are the 3 key mistakes that they’re seeing most hearing care clinics make in 2020.

Working with practitioners every day, they’ve seen their fair share of great ideas, creativity and innovation, but these mistakes in particular are holding many back.

Learn from them as they share simple tweaks that will dramatically improve results across the board, from the language you use in your copy to the journey you take your customer on to create a premium experience.

Highlights: “Instead of writing about how you help patients, change your language to how you help people.”

“To be fixed you need to be broken. And no-one wants to be broken.”

“Go read the about page on your website and ask “who’s the hero of that story?””

“This stuff isn’t hard to do. It just requires work.”

“What is it that I’m asking people to pay $7/8/9000 for – because it’s not hearing devices. Not alone.”

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team: https://orange-gray.com/inner-circle/