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In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining.

Key Takeaways

✔ Profit creates sustainability
 ✔ Salary is non-negotiable
 ✔ Revenue funds growth
 ✔ Monthly tracking matters
 ✔ Goals should stretch your identity

FAQs

What financial goals should a studio owner set?
Profit, salary, and revenue — in that order.

How much profit should a yoga or Pilates studio make?
10–30% depending on the stage of business.

Should studio owners pay themselves a salary?
Yes. Consistently and intentionally.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo