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Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know

Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first.

In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid advertising—and how to avoid them. Whether you’re running ads now or just thinking about it, this episode will help you:

• Avoid wasting money on campaigns that don’t convert
  
  
• Understand what actually needs to be in place before you pay to scale
  
  
• Learn how to run ads strategically (without letting AI drain your budget)
  
  

We cover:

• The #1 sign you're not ready for ads yet
  
  
• Why ads work—but only with refinement
  
  
• What happens when you let AI make all the ad decisions
  
  
• How to prep your business so ads lead to actual revenue
  
  

This is for you if:
You’ve been posting consistently but aren’t getting new clients, you’re wondering if ads could fix it, or you’ve tried ads in the past and didn’t see results.

🎧 Listen now to make sure your first (or next) ad campaign actually pays off.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season.

You’ll learn:

• Why skipping a summer celebration leaves you in scarcity
• The mistake of chasing attendance instead of real revenue
• How to reverse-engineer your fall launch and align your team
  
  

Whether your summer felt slow or steady, this is your chance to plan fall from a place of clarity, confidence, and control.

📣 Ready to build a profitable fall season that’s fully aligned with your goals? DM me “FALL” and I’ll send the next step to work with me inside the Studio CEO Program.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause:  a Micro-Habit that changes how your team shows up, makes decisions, and owns results. 

If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with ownership, default to execute) and real scripts you can use the moment a teacher, VA, or manager asks for direction.

What you’ll hear:

• Why leaders accidentally become bottlenecks (and how that slows growth)
• The three micro-strategies that create ownership and speed on your team
• Real examples from Colleague, Clients, and Jackie’s own team 
• Exact scripts you can use with your team today
• A safe, step-by-step way to build a more independent team without making anyone feel abandoned

Want to practice this live? Join Jackie’s free Three Marketing Mistakes workshop on August 14 — link in the show notes.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?

You’ll hear:

• What the stats really say about wellness in 2025
• The sneaky ways the industry prioritizes aesthetics over outcomes
• Why your drop-in class isn’t enough anymore
• What the next generation of wellness brands are doing differently
• How to build containers that actually create change

This episode is your call to lead differently—because people don’t need more content. They need transformation.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

 In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.

So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.

Jackie breaks down:

• Why Stories are your warmest, most trust-filled audience
• The biggest mistakes studio owners make when using Stories
• The mindset shifts you need to sell confidently
• A repeatable framework — Hook, Educate, CTA — you can apply today
• Real client stories showing how intentional Stories actually boosted sign-ups

If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.

Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.

Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.

If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:

• Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
• The problem with treating marketing like a checklist item or guessing game
• How skilled marketers think differently—and get better results with less stress
• A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
• The three essential questions every piece of marketing must answer
• Why clarity, not volume, is the key to attracting new students
  
  

Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.

🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. 

Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.

In this episode, you'll learn:

• Why personal finance habits (like “only spend what you have”) don’t work in a scalable business
• How to shift from cost-based decision-making to ROI-based leadership
• The hidden cost of debt shame—and how it impacts your growth
• Why “doing it alone” is slowing you down (even if you’re good at it)
• The real difference between help and support—and why you need both
• How my own landing page flop turned into a team-powered breakthrough
  
  
  

If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.

Listen now and learn how to lead with strategy, not fear.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.

Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck.

In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that’s consistent, scalable, and actually supports your life.

We’ll talk about:

The “teacher trap” that keeps you busy but broke

Why chasing short-term cash blocks long-term growth

The pricing belief that’s capping your income

How to shift from “just trying to fill classes” to building real revenue

What your business actually needs to hit $10k+ months sustainably

This isn’t just about more money—it’s about more freedom, more clarity, and more peace knowing your studio can support you month after month.

🎟️ Want to go deeper?
Join me for a FREE workshop: Profitable Studio. Thriving CEO.
I’ll teach you the 5 strategic shifts that help you move from scattered teacher to confident CEO.
→ Save your seat here: Profitable Studio. Thriving CEO.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.

In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.

We talk about:

• How Angelica used sales skills and strategic marketing to grow her business
• The power of building a strong, consistent personal brand (including the story behind her signature glasses)
• Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction
• The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills
• Why investing in quality education and community creates lasting confidence and success in teaching yoga
• How to shift your mindset around sales and marketing to build a thriving yoga business with integrity
• The realities of building an online yoga business—hard work, patience, and dedication required for real results
• Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth

Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.

If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.

Connect with Angelica:
Check out her podcast: Yogalebrity
Follow her on Instagram: @yogalebrity
Learn more about her YTT: Angelicagovaert.com

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Is your messaging actually connecting—or are you unintentionally getting scrolled past?

In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.

You’ll learn:

• The difference between descriptive and belief-based messaging
• How consumer behavior has changed (with real 2025 data to back it up)
• What buyers want now when they look at your offer
• How to update your message so it fits your client’s life, time, and needs
• Why belief—not just benefits—is what sells now
• The #1 shift that makes your offer feel like the only real option
  
  

Jackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.

This episode is for you if:

• You’re getting clicks but not conversions
• Your sign-ups have slowed even though your offer is solid
• You’re still using the same messaging you wrote in 2020
• You want to stand out in a crowded wellness market
  
  

🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Sign up for our mailing list
• Learn about The Grow Mastermind:
• https://www.jackiegmurphy.com/mastermind