The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

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How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You’ll learn why indecisiveness not only harms your business but also leaves potential clients stressed and dissatisfied. By embracing a mindset that anticipates success and expects positive responses, you’ll see a noticeable boost in your conversion rates and profitability.

We'll also dive into actionable strategies for mastering sales conversations. Discover the power of asking direct questions to gauge client readiness and the importance of keenly observing body language and listening to responses. This episode introduces you to the Business of Yoga program, designed to equip you with comprehensive tools for handling objections and achieving impressive conversion rates. Whether you’re a yoga studio owner or running another service-based enterprise, these insights are tailored to help you close more sales and thrive in your business.

Enter to Win: The Daily Practice Planner 

1. Leave a rating or review 
2. Screenshot 
3. Email your screenshot to [email protected]

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio.

In this episode Dr. Pierce shares her entrepreneurial journey from developing a love of chiropractic care through her aunt, to discovering yoga in high school, and ultimately opening her own practice and studio.

You'll hear how she was able to overcome challenges as she recounts a particularly stressful year filled with personal and professional milestones—opening her studio, completing chiropractic school, and planning a wedding—and how she learned the importance of giving oneself permission to rest and reflect.

We discuss the impact of cultivating effective leadership and the results of stepping back to trust and empower her team. Dr. Pierce's story shows us the importance of changing your mindset and stepping into the role of CEO in order to build a thriving business amidst life's unpredictable challenges.

Dr. Pierce shares how she has utilized actionable advice from the Grow Mastermind to maintain team engagement and plan for the future, how the community has been a source of support and inspiration, and how staying connected with like-minded individuals has been crucial for sustained success.

This episode offers valuable lessons on building an inspired and motivated team and creating a business that serves both you and your clients.

Connect with Dr. Kennedi Pierce!
Journey Mindfully Website
Instagram:
@JourneyMindfullyYoga
@dr.kennedipierce_yoga

Are you ready to challenge everything you believe about making money and reaching more students?

Register today for The Pack Your Classes Challenge
Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-pod
Space is limited and we start soon!

Enter to Win: The Daily Practice Planner 

1. Leave a rating or review 
2. Screenshot 
3. Email your screenshot to [email protected]

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that.

Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitioned from owner to CEO.

We discuss the everyday processes of business and marketing, and how mastering digital systems and tools empower CEOs to quickly take action on new concepts and fuel their creativity.

Heather tells us how she was able to make the necessary mindset shifts required for pricing and selling premium programs with confidence. You'll hear about the remarkable strides her business has taken over the past year, and how she's been able to more than double her revenue since joining the Grow Mastermind Group.

In this episode you'll get insight into Heather’s decision-making process between hiring an ad agency and joining the Grow Mastermind group, and why ultimately choosing the mastermind has paid off in long-term benefits, including a community of other CEOs and practical business support. 

Heather's story is proof that it is possible to scale your studio business successfully while staying grounded and maintaining joy in the process.

Connect with Heather!
We Be Yoga Website
Instagram:
@webeyogastudio

Are you ready to challenge everything you believe about making money and reaching more students?

Register today for The Pack Your Classes Challenge
Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-pod
Space is limited and we start soon!

Enter to Win: The Daily Practice Planner 

1. Leave a rating or review 
2. Screenshot 
3. Email your screenshot to [email protected]

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. 

Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her business.

Katelyn explains how she went from being part of the Yoga Boss group to implementing advanced strategies from the Grow Mastermind program. She shares how she learned to delegate tasks, hire the right people, and set big goals - like reaching $10k-$20k in monthly revenue! 

We discuss the differences between the Yoga Boss program and the Mastermind group, and how to decide which program is right for you depending on where you are at on your journey.

Katelyn has lived most of her life in North Carolina and now calls Wilmington home. She is passionate about helping others through the power of yoga and created a Baptiste-inspired yoga studio just a short walk from her house.

If you're a yoga studio owner or want to start your own business, Katelyn’s story offers helpful insight and inspiration to get you started!

Connect with Katelyn:
Www.portcitypoweryoga.com
https://www.instagram.com/portcitypoweryoga

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO."

In this episode, you'll learn:
-What Jackie created in the podcast hiatus
-The difference between a business owner and a Studio CEO
-What to focus on to ensure long-term success and sustainability
-How to enroll in The Pack Your Classes Challenge

Are you ready to uncover the strategies for expanding your yoga or Pilates business and evolve from a regular business owner to a successful Studio CEO?

Join me, Jackie Murphy, in our first episode, where I'll share valuable insights from my journey and the achievements of my clients.

Learn why embracing a CEO mindset is crucial for surpassing financial limits and realizing your monetary aspirations, whether reaching your first $1,000 month or hitting the seven-figure milestone.

We'll delve deeper than just day-to-day tasks to focus on strategic expansion, leadership development, and the significance of staying passionate while efficiently delegating responsibilities.

Prepare yourself for an exciting chance to propel your business with our upcoming "Pack Your Classes Challenge," which starts on September 9th 2024.

Over five transformative days, you'll receive targeted training to help you attract more clientele, enhance your leadership skills, and attain your business objectives. 
Don't overlook this opportunity to make a substantial impact while enjoying yourself. 
Enroll via the link provided in the show notes and take that initial step towards becoming the CEO that will drive your business forward. 

Tune in and gear up for a flourishing future full of growth opportunities!

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do.

I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, most intense year of my life.

I'm at one of those points where I need to really prioritize my and my family's well-being.

And while I'm more grateful now than ever for the business I've built and the kind, supportive clients I work with — something that does have to change (for now) is the podcast.

So we're going to conclude this season and Yoga Boss Podcast will take a pause.

I'm going to spend the Summer pouring into myself, my family and my clients — and I will come back refreshed and ready to deliver you more quality episodes later on.

Please enjoy listening to or revisiting the 215 episodes we've accumulated for you over the past four years in the meantime!  

And if you're eager to get continued guidance and support, check out the links below because The Business of Yoga Course and Membership will be going strong.

IN THIS EPISODE, YOU'LL LEARN:

• How "consistency in your business" is important and can look a lot of different ways
• How I've come to these decisions and what's been easy (and hard) about it
• The skill of gracefully saying No to things that aren't meant for you anymore
• What mature business owners need to focus on, to make hard decisions and handle tough times
• A question I'm using - that you can pose to yourself - to make a decision you trust in moments like these

Get more!

• Make sure you follow @thebusinessofyoga on Instagram - where I will still be posting!
• If you want weekly Coaching, join The Business of Yoga Course and Membership. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Marketing is a skill you can learn and master over time. And one you need to! 

Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.

Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:

• Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. 
• Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.

When  you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!

IN THIS EPISODE, YOU'LL LEARN:

• What Earned Media is and how to generate it 
• What Owned Media is and why it's so valuable
• What Paid Media is and how to know when it's time for you to use it

Get more!

• Grab your Free Ticket for the next masterclass on April 22: How to Grow Your Yoga Business on Instagram
• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.

In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!

Today, I want to convey the MOST important thing when it comes to creating results in your business. Because it's not just actions you take.

The limitations you face in your business will be predominantly created in your mind. The wins you experience will be too!

Your mind is like a projector. The thoughts you're thinking will project out onto reality.

Today, we're diving into how to understand your thoughts, how to best respond to 6 common limiting fears, and how to build a mindset that will set you up to create AND experience success in your business.
 
Thinking like a business owner is a business skill that you have to acquire.

This is the first step!

IN THIS EPISODE, YOU'LL LEARN:

• What happens in your business when you truly understand your mind and your beliefs
• The breakdown of where different thoughts come from in your brain
• The 6 key fears to look out for as potential "oversensitive smoke alarm" thoughts 
• How to turn "I can't" into "How can I?"

Get more!

• Grab your Free Ticket for the next masterclass on April 15: How to Grow Your Yoga Business on Instagram
• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

In Episode 213, I teach you exactly what you should be doing in your after class announcements.

This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.

Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k.

Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue.

I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer."

I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me.

But just saying the logistics of your next offer out loud will not generate revenue.

When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase!

IN THIS EPISODE, YOU'LL LEARN:

• How to differentiate delivering from selling
• What most Yoga businesses do wrong here
• Why the Bystander Effect keeps people from jumping on your after class announcement
• Exactly what you need to make a clear, well-crafted offer
• How many logistics to include in your announcement (hint: zero)

Get more!

• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyoga

From time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today.

These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business.  

And you get answers to the specific questions on your mind!

Question 1: "P+L / Good finance standards to follow?"

Question 2: "Tell us about your relationship with sleep"

Question 3: "Where's the balance between being bold and being pushy when having an initial conversation with leads"

Question 4: "Do you get distracted? What do you do to pull back into consistency, focus and what matters?"

IN THIS EPISODE, YOU'LL LEARN:

• Finance standards for your Yoga Business, what to track, and how to evaluate it
• My personal approach to and mindset around sleep 
• How to talk to potential clients without being pushy 
• How I use planning to stay focused in my business while still staying open to new ideas, and how I decide what matters most 
• My strategy for staying focused throughout each day (and what I do when I get distracted!)

Get more!

• Get the free "How to Grow your Yoga Business on Instagram" Masterclass
• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Join here.
• If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, message me on IG to learn about the Grow Mastermind: @thebusinessofyoga 

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind