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Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her entrepreneurial path, offering wisdom on embracing new roles with grace and gratitude.

We then shift gears to explore Mia's strategic expansion into a second location and the exciting addition of a strength training studio. Her path from one-on-one coaching to joining a mastermind group highlights the blend of personalized and communal support that fueled her growth. Mia candidly discusses the challenges of managing diverse client demographics and the innovative strategies she employed to attract new members, creating a vibrant community that bridges yoga and strength training.

Finally, intuition and support take center stage as Mia underscores their importance in successful business leadership. Trusting her instincts has been a crucial part of her decision-making process, and we delve into how this has impacted her team dynamics and business milestones. Through personal stories and analogies, we highlight the ongoing support systems Mia advocates for, emphasizing their role in maintaining balance and fostering growth. This episode is packed with insights and personal anecdotes that will resonate with studio owners and entrepreneurs aiming for success in both life and business.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

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Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness your brain’s potential to align every action with your goals, ensuring consistent progress and productivity.

Discover the transformative impact of effective daily planning in alleviating the stress of indecision. From organizing your tasks to prioritizing self-care and fostering meaningful client relationships, I’ll share my personal approach to maintaining momentum in business. Whether it’s planning your day the night before or setting your weekly priorities, a well-structured routine can free you from the mental clutter of unfinished tasks. Let’s talk about how focusing on small but important tasks consistently can prevent overwhelming backlogs and create a path to long-term success.

Step into a balanced routine that thrives on flexibility and stability, even when managing the chaos of raising toddlers or handling unexpected life events. I'll reveal how personal workouts can rejuvenate your energy and release stuck emotions, an essential element for those in demanding roles. Additionally, learn how I turned transitional periods into golden opportunities for growth, laying the groundwork for a successful future. If you’re curious about advancing your business skills, especially in the context of yoga or self-coaching, consider joining the Business of Yoga course to prepare for a year of significant growth. Let's build a routine that not only supports your professional aspirations but also enriches your personal well-being.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. This episode is all about stepping up and transitioning from hope to a mindset of inevitable success. By embracing your role as a studio CEO, you can create a vibrant community that not only serves clients but also fulfills your personal and financial goals. I promise you’ll gain insights into how to seize this critical period at the end of 2024 and the beginning of 2025 to make your dream business a reality.

Diving deeper into the essential skills for success, we’ll cover everything from financial management to leadership and marketing. Learn how to align your actions with your vision for 2025, and discover the importance of intuition in making bold decisions. I introduce the Studio CEO Success Bundle—a 12-month program packed with coaching and mentorship to help you embody the studio CEO identity. If you feel called to make a bigger impact in your community, connect with us to see how this can be your next step. Your journey towards a thriving, impactful business begins here.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it possible to leverage premium value offers to transform your business? Yes, it absolutely is—and this episode is all about showing you how. Join me, Jackie Murphy, as I share insights from a recent free masterclass on pricing and recount my experiences from a transformative business mastermind in New York City. These events highlighted the power of community and collaboration, as like-minded entrepreneurs came together to tackle shared challenges and uncover innovative solutions.

By shifting your focus from affordability to personalized, high-touch experiences, you can stabilize and scale your revenue while meeting the evolving expectations of your clients. Discover how transformative high-end membership models, like those pioneered by Tracy Anderson, can be adapted to fit any business size. I'll share real-world examples of businesses that have successfully implemented premium offers, proving that even without a hefty price tag, you can create offerings that captivate and transform your clients' lives.

Ready to elevate your business and become a Studio CEO? Be inspired to take action now, creating meaningful projects that serve your community. Don’t wait to build impactful offerings that will continue to grow your brand and sustain your business. Engage with me on social media at The Business of Yoga, where we can continue this conversation and explore any questions or topics you want to dive into in future episodes. Let's finish this year strong with the "Pack your Classes Challenge" and set the stage for long-term success.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private practice without the crutch of social media. From her roots as a college dancer to finding profound insights through Bikram and Jivamukti yoga, Francesca shares how these experiences shaped her understanding of mindfulness and self-awareness. Her story is an inspiring testament to the power of cultivating genuine connections with students, which not only enhances the teaching experience but also bolsters business success. You’ll learn the secrets behind Francesca's client engagement strategies, emphasizing the personalized approach that led to impressive word-of-mouth growth long before the digital age.

In our conversation, Francesca offers invaluable insights into the art of nurturing long-term student-teacher relationships. Explore her techniques for establishing trust, providing students with what they seek, and gently guiding them into deeper practices. She candidly discusses her work with yoga teachers, focusing on skill enhancement and reducing the marketing frenzy. This episode is a treasure trove of wisdom for yoga teachers eager to make meaningful impacts and create a sustainable practice, as Francesca illustrates the privilege of supporting students through various life stages. Tune in for an episode filled with practical advice, inspiring narratives, and a roadmap to building a successful private yoga practice.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees—they're family. Join me, Jackie Murphy, as I recount my personal journey from leaving a studio in 2019 to building a thriving coaching career in New York City. We’ll uncover the secrets to fostering high retention rates and generating organic growth through a strong community focus, where students not only keep coming back but also bring their friends.

Elevate your role as CEO and embrace actionable strategies to create a space where everyone feels they belong. From hosting engaging events beyond your regular schedule to leveraging the synergy of business masterminds, we'll explore practical steps to increase client loyalty and turn them into brand ambassadors. As consumer priorities shift in our post-COVID world, learn how to integrate community elements into your offerings and scale your business without burning out. Prepare to be inspired by real-world advice that emphasizes the importance of hard work and the supportive power of community in your entrepreneurial journey.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You’ll learn why indecisiveness not only harms your business but also leaves potential clients stressed and dissatisfied. By embracing a mindset that anticipates success and expects positive responses, you’ll see a noticeable boost in your conversion rates and profitability.

We'll also dive into actionable strategies for mastering sales conversations. Discover the power of asking direct questions to gauge client readiness and the importance of keenly observing body language and listening to responses. This episode introduces you to the Business of Yoga program, designed to equip you with comprehensive tools for handling objections and achieving impressive conversion rates. Whether you’re a yoga studio owner or running another service-based enterprise, these insights are tailored to help you close more sales and thrive in your business.

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio.

In this episode Dr. Pierce shares her entrepreneurial journey from developing a love of chiropractic care through her aunt, to discovering yoga in high school, and ultimately opening her own practice and studio.

You'll hear how she was able to overcome challenges as she recounts a particularly stressful year filled with personal and professional milestones—opening her studio, completing chiropractic school, and planning a wedding—and how she learned the importance of giving oneself permission to rest and reflect.

We discuss the impact of cultivating effective leadership and the results of stepping back to trust and empower her team. Dr. Pierce's story shows us the importance of changing your mindset and stepping into the role of CEO in order to build a thriving business amidst life's unpredictable challenges.

Dr. Pierce shares how she has utilized actionable advice from the Grow Mastermind to maintain team engagement and plan for the future, how the community has been a source of support and inspiration, and how staying connected with like-minded individuals has been crucial for sustained success.

This episode offers valuable lessons on building an inspired and motivated team and creating a business that serves both you and your clients.

Connect with Dr. Kennedi Pierce!
Journey Mindfully Website
Instagram:
@JourneyMindfullyYoga
@dr.kennedipierce_yoga

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that.

Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitioned from owner to CEO.

We discuss the everyday processes of business and marketing, and how mastering digital systems and tools empower CEOs to quickly take action on new concepts and fuel their creativity.

Heather tells us how she was able to make the necessary mindset shifts required for pricing and selling premium programs with confidence. You'll hear about the remarkable strides her business has taken over the past year, and how she's been able to more than double her revenue since joining the Grow Mastermind Group.

In this episode you'll get insight into Heather’s decision-making process between hiring an ad agency and joining the Grow Mastermind group, and why ultimately choosing the mastermind has paid off in long-term benefits, including a community of other CEOs and practical business support. 

Heather's story is proof that it is possible to scale your studio business successfully while staying grounded and maintaining joy in the process.

Connect with Heather!
We Be Yoga Website
Instagram:
@webeyogastudio

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. 

Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her business.

Katelyn explains how she went from being part of the Yoga Boss group to implementing advanced strategies from the Grow Mastermind program. She shares how she learned to delegate tasks, hire the right people, and set big goals - like reaching $10k-$20k in monthly revenue! 

We discuss the differences between the Yoga Boss program and the Mastermind group, and how to decide which program is right for you depending on where you are at on your journey.

Katelyn has lived most of her life in North Carolina and now calls Wilmington home. She is passionate about helping others through the power of yoga and created a Baptiste-inspired yoga studio just a short walk from her house.

If you're a yoga studio owner or want to start your own business, Katelyn’s story offers helpful insight and inspiration to get you started!

Connect with Katelyn:
Www.portcitypoweryoga.com
https://www.instagram.com/portcitypoweryoga

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind