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Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit.

In this episode, we walk through the exact process I teach my clients for turning their idea of a beautiful, successful yoga or Pilates business into reality.

You'll learn:

• How to get clear on what kind of yoga or Pilates business you want to build
• Why the "how" doesn't matter before you start (and what to focus on instead)
• The 3 evaluation questions to ask after every action you take
• How to evaluate your results objectively without making them mean anything about you
• Why building a business is the same practice as getting into a challenging yoga pose

This episode is for yoga teachers, Pilates instructors, and studio owners who are ready to stop waiting until they're "ready" and start building the business they've been dreaming about.

Listen now to learn how to practice building your business the same way you practice on your mat.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out.

This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it.

You'll learn:

• Why returning to foundations (like going back to the ballet barre) is what you do when you're stuck
• How marketing became the #1 skill that unlocked everything
• Why sales is service—and the client conversation that changed everything
• How to make decisions using both data and intuition
• Why boring, predictable businesses make more money than chaotic ones
• The year Jackie focused on ONE thing and doubled her revenue
• The baseboard story that teaches the power of tiny tweaks
• How building with intention from day one creates long-term sustainability
• Why problems scale but strategies scale too—and what that means for your business

Listen now if you're ready to build a business that's profitable AND sustainable

Key Takeaways

✅ Foundations aren't a one-time thing—return to them when you're stuck. Check your messaging, offer, and framework before creating something new.

✅ Marketing is the #1 skill that unlocks everything else. If people don't know you exist, your expertise doesn't matter.

✅ Sales is service when you believe in your work. Helping someone say yes to transformation is your responsibility, not manipulation.

✅ Use data AND intuition—data tells you what happened, intuition guides what to do next.

✅ Boring businesses make money—predictable, repeatable systems create freedom and profitability.

✅ Stop outsourcing your confidence—you already know more than you think. Trust your expertise.

✅ Momentum comes from focus—pick ONE priority and go all in. That's how revenue doubles.

✅ Tiny tweaks create massive results—like cleaning baseboards, find the small thing holding everything back.

✅ How you build now is how you'll experience it later—build with intention and sustainability from day one.

✅ Problems scale, strategies scale—fix root problems deeply instead of trying to outrun them with more effort.

About Jackie Murphy

Jackie Murphy is a business coach specializing in helping yoga, Pilates, barre, and boutique fitness studio owners transition from teacher mindset to CEO leadership. She runs the Studio CEO Program and Grow Mastermind, hosts the Studio CEO podcast, and operates Run Like Clockwork as an Asana/ClickUp expert and project management consultant. Jackie has built her coaching business to $1.5 million in revenue by focusing on sustainable growth, systems, and strategic marketing.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.

You'll learn:

• Why more than 50% of Google searches now end without a single click
• How AI Overviews are hiding your website even if you rank on page one
• What AEO (AI Engine Optimization) is and why it matters for studio owners
• How to test if AI tools can even see your business
• Three simple steps to start optimizing for AI search this week

This episode is pure problem awareness—no overwhelm, no complicated tech talk. Just clarity on what changed and what to do about it.

Listen now to stop losing visibility and start showing up where your ideal clients are actually searching.

What You'll Learn in This Episode

[00:00] Intro: The Traffic Drop Nobody's Talking About

• Why studio owners everywhere are watching their website traffic plummet
• The panicked message from a client doing "everything right"
• What changed in 2024-2025 that shifted the entire search landscape

[03:00] Why This Matters More Than You Think

• The rise of zero-click searches on Google
• How AI Overviews are replacing traditional search results
• Why people are bypassing Google entirely for ChatGPT and Perplexity

[07:00] What Changed: The Rise of AI Search

• How search results looked in 2019 vs. 2025
• What Google AI Overviews are and why they're killing your traffic
• How ChatGPT and Perplexity are recommending businesses without showing traditional search results

[13:00] What Is AEO and How It Works

• The difference between SEO (Search Engine Optimization) and AEO (AI Engine Optimization)
• The 6 signals AI tools use to decide who to recommend
• Why clarity and structure matter more than keywords

[17:00] What This Means for You and Where to Start

• How to test your AI visibility in under 5 minutes
• Three actionable steps you can take this week
• Why you don't have to rebuild your website—just modernize how it communicates

Key Takeaways

✅ Zero-click searches now make up more than 50% of all Google searches—people get their answer from AI Overviews and never click your site

✅ Traditional SEO isn't dead, but it's no longer enough. You need AEO (AI Engine Optimization) to stay visible.

✅ AI tools like ChatGPT and Perplexity are replacing Google for millions of people. If you're not in their recommendations, you're invisible.

✅ You can test your visibility right now by asking ChatGPT or Perplexity about studios in your area and seeing if you show up.

✅ Three quick wins this week: Test your visibility, add structure to your content, and implement schema markup on your website.

About the Studio CEO Podcast

The Studio CEO Podcast helps yoga, Pilates, barre, and boutique fitness studio owners build sustainable, profitable businesses without burnout. Hosted by Jackie Murphy—business coach, marketing consultant, and founder of the Studio CEO Program—each episode delivers tactical strategies, mindset shifts, and real-talk advice for studio owners ready to scale smarter, not harder.

Join the Studio CEO Program: https://www.jackiegmurphy.com/studioceo

FAQ: AEO and Studio Marketing

What is AEO? AEO stands for AI Engine Optimization (or Answer Engine Optimization). It's the practice of optimizing your content so AI tools like ChatGPT, Google's AI Overviews, and Perplexity can find, understand, and rec

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t.

Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enough volume to know what’s really working.

You’ll walk away with a clear framework to stop guessing, stop copying competitors, and start building a system that converts real humans — not just numbers on a spreadsheet.

Key Takeaways

1. There’s no “best” intro offer — success comes from strategy, not luck.
2. Your intro offer should teach the same behavior as your main offer.
3. Conversion happens through connection, not constant tinkering.

If you haven't yet, check out the free workshop using the link below, and learn about the 3 marketing mistakes I see yoga and Pilates teachers and studio owners making all too often (and how you can fix them!).

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

Ever feel like someone’s about to “find you out”?

In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.”

You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thoughts (“I only sold out because …”), and a simple framework to retrain your mind toward confidence and ownership.

If you’ve ever minimized your accomplishments or felt like you “just got lucky,” this episode will give you the tools to recognize that voice, rewrite it, and keep climbing.

Key Takeaways

1. Imposter syndrome isn’t proof you’re failing, it’s proof you’re human.
2. Awareness through meditation gives distance from false thoughts.
3. The Thought Ladder helps you replace “I’m not enough” with beliefs that serve you.

CTA
Sign up for my free 3 Marketing Mistakes Workshop at the link below and shift the way you approach marketing in your business!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles.

Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with a strong leadership team. After generating $13,000 in her first three days of launching a campaign within 30 days of coaching, Alona focused on sustainable growth through systems and team building. This episode is packed with actionable insights on hiring full-time staff, building leaders who can run your business without you, paying your team well while maintaining profit margins, and successfully integrating nutrition services into your studio offerings.

What You'll Learn:

• How to know when it's the right time to open a studio (even in a smaller market)
• Why recruiting instructors should be treated like recruiting clients
• How to hire full-time staff and pay them well without sacrificing profit
• Strategies for building a team that can run your business without you
• The power of starting with free classes to build value and community
• Why integrating nutrition with movement is the future of wellness studios
• How to create a sales culture where team members feel empowered, not pushy

About Alona:

Alona Orofino is the founder of Orofino Wellness, a Pilates and nutrition studio operating out of two locations in Fredericksburg, Virginia. As both a certified Pilates instructor and registered nutritionist with a master's degree in nutrition, Alona specializes in intuitive eating counseling and helping women build healthy relationships with food, movement, and their bodies. A mother of three, she has successfully scaled her business while maintaining work-life balance through private coaching with Jackie Murphy and by having her leadership team participate in the Grow Mastermind. This dual approach has enabled her to build a strong, mission-driven team that can operate the business without her daily involvement.

Connect with Alona & The Orofino Wellness Team:

• Orofino Wellness: orofinowellness.com
• Instagram: @orofino_wellness
• Upcoming 8-Week Intuitive Eating Group (virtual and live options)

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.

In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year.

You’ll hear how Mandy:

• Opened with confidence by setting up systems and processes before day one
• Sold memberships and built a funnel before her doors even opened
• Turned her personal healing journey into a community-focused mission
• Created consistent month-over-month revenue—even during the summer slowdown
• Leveraged the Grow Mastermind to avoid the overwhelm most owners face in year one

If you’ve ever wondered whether you’re “ready” to open, or how to avoid the mistakes most new owners make, Mandy’s story proves you don’t have to do it alone—you just need the right framework.

📌 Enrollment for the Grow Mastermind closes tonight, September 30. If you’re planning to open a studio—or want to set yours up for long-term success—now is the time to join.

👉 Links mentioned in this episode:

• Join the Grow Mastermind
• The Teal Yogi Website
• Empowered Healing Method Course

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will.

You’ll learn:

• Why leadership, not just strategy, is the multiplier for growth
  
  
• The most common leadership gaps holding studios back
  
  
• What it looks like to shift into the Studio CEO identity
  
  
• How focusing on profit (not just revenue) changes everything
  
  

Whether you’re teaching 20+ classes a week, hopping between strategies, or feeling stuck at your current level, this episode will show you how stepping into leadership transforms your business.

Resources & Next Steps:

• Share your biggest takeaway inside the Facebook group by posting a short video.
  
  
• VIP members: join tomorrow at 11 AM EST.
  
  
• General admission: tomorrow at 12 PM EST.
  
  
• Want to go deeper? Apply for the Grow Mastermind—a 6-month program to help yoga and Pilates business owners scale to $10k–$40k+ months through leadership, systems, and sustainable growth.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear.

You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift from the beliefs that create chaos to the beliefs that create clarity, consistency, and scale.

If you’ve ever felt like you’re hustling harder without seeing predictable results, this episode will give you the mindset and strategy to finally move forward.

And—don’t miss the chance to apply these lessons directly inside the Pack Your Classes Challenge happening next week. You’ll walk away with the exact system to fill your classes consistently and grow your studio with ease.

What You’ll Learn in This Episode:

• Why your team needs more communication than you think—and how clear leadership changes everything.
• How growth without systems leads to chaos—and the thought shift that makes scaling predictable.
• Why relationships are the key to retention, referrals, and culture—and how to build them intentionally.
• The unintentional thoughts that keep your studio stuck and the intentional thoughts that unlock expansion.
• How the Pack Your Classes Challenge gives you the system to put these shifts into action right away.

Links and Resources Mentioned in This Episode:

• Join the Pack Your Classes Challenge
  
  
• Connect with Jackie on Instagram: @studioceoofficial
  
  

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

Send Jackie A Message!

Episode Summary:
If your emails are only telling people when your next class is… they’re probably not working.

Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients.

In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested” and “invested,” helping you turn subscribers into students, class-takers into members, and clients into lifers.

What You’ll Learn in This Episode:

• Why nurture content works (and why logistics emails fall flat)
  
  
• The psychology behind why warm leads need belief, not just information
  
  
• Practical examples of nurture content you can create right now
  
  
• How to shift your emails from “nice to know” → “necessary to read”
  
  
• 3 content types to start sending this week:
  1. Behind-the-scenes belief building
  2. Your unique point of view (POV)
  3. Story-based content (yours + your clients’)

Why This Episode Matters for Studio Owners:
Your audience is already warm. They’ve signed up, they’re curious, and they want change. But until you show them why it matters and help them believe transformation is possible, they won’t take the leap.

When you stop sending logistics and start sending belief-driven content, your nurture emails stop being ignored—and start creating conversions.

The next time you sit down to write an email, ask yourself:

"Am I just informing—or am I inspiring?"

Because your subscribers don’t need more information. They need transformation. And it starts with content that helps them believe it’s possible.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-new
• The Studio CEO Ads Agency: https://www.jackiegmurphy.com/agency

Free Workshop

• Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og