Send Jackie A Message!

Want to take time off and still hit your revenue goals? This is the episode for you!

Even if you're not planning a maternity leave, but want to limit the hours/week you work, this episode will break down the steps you need to take to make the money you want to.

In this episode, I share my personal experience of planning and taking time off for both of my sons. And I get real about what was hard, what worked well and what you can learn from it!

Here's what changed the game for me: Having a very clear and specific goal in mind.

Not just a revenue goal — a time goal. How much money do you want to make, and how much time do you want to take off?

I help you know how to answer these questions, and walk you through my own processes for pausing clients, setting up evergreen and waitlist offers and honoring boundaries for my self-care (and more!).

IN THIS EPISODE, YOU'LL LEARN:

• How to set up your business to take off the time you want, and still make the money you want
• Why you'll have more success when you take away any "shoulds" and shame around taking time off, and create your plan based on what's going to truly support you
• Personal answers to questions I've received on IG about maternity leave and hitting goals (and how things were different for my first and second sons!)

Get more!

• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to episode 206, "Is it wrong to want to make more in your yoga business?"

First, an invite! Whether your January is already full of momentum, or you want to kick it into gear, you're invited to The GROW Challenge - starting Jan 29th 2024. It's designed to help you make more and keep more profit in your business. See you inside!

In this episode, I explore the feelings of guilt and resistance that can come up when you think about wanting to make more money in your yoga business.

You may have a dream of making six, or even seven figures in your yoga business.

But you may also question whether that's greedy or wrong!

Here's the truth: Your desire to grow will only serve the world.

As you grow the students you serve, you help them become the people they need to be to go out and serve others. The ripple effect is so much more than you can ever imagine. 

When you stop believing the lie that what you want "isn't meant for you," your desire, fueled with certainty, gets you into action. And that action brings your desire to fruition.

IN THIS EPISODE, YOU’LL LEARN: 

• Who most of the money made in the Yoga Industry goes to (hint: it's not yoga instructors!)
• Why it matters that 90% of women-owned businesses never reach $100k
• How to think about what you want in a way that propels you to action, rather than puts you in an energy of lack
• The mindset shift you need to build an unstoppable business

Get more!

• Join The GROW Challenge - starts Jan 29th 2024!
• Follow @thebusinessofyoga on Instagram  
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.”

We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024. 

The Importance of Goal Setting and Support

Reflecting on the Past Year: Gratitude and Desire

Creating Your Vision for the Future

Vision Meditation: Imagining Your Future Self

Identifying Your Whys and Embracing Your Future Identity

In this episode, we cover how to visualize the wealth, success, and lifestyle changes you want to achieve, link them to tangible business goals, and translate these into everyday actions.


IN THIS EPISODE, YOU’LL LEARN: 

• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• The importance of the role of a yoga mindset combined with a clear business strategy.
• The Power of Imagination and Wealth Consciousness

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.”

We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters.

The importance of  understanding what makes you unique.

Consumers right now Are willing to spend money with specialists.

Marketing is all about building and deepening relationships.

Marketing in 2024 boils down to two things: building relationships and deepening relationships.

In this episode, We are going to cover how you can build a sustainable business so that you don't have to teach all the time and all the places to all the people but still make the money that you want to make.


IN THIS EPISODE, YOU’LL LEARN: 

• Join The Grow Mastermind waitlist here.
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• Marketing in 2024 boils down to two things: building relationships and deepening relationships.
• The importance of being unique.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 203, “Creating a Island Movement & Five Figure Months with Mariesa .”

This episode features our special guest Mariesa Barbara, founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands.

Reflections on the purpose of yoga practice and its influence over Mariesa's career path.

Discussions around the process of expanding a business.

Strategies used in transitioning to a new business location.

Importance of community-building in the business.

Trust yourself in business decisions.

In this episode, Mariesa  shares how she navigated her transition from being an employee to a successful business owner, how she grew her membership and the importance of community in her business.

Mariesa's Bio: As a yoga teacher and Doctor of Physical Therapy, I intertwine my love of ancient wisdom & practices with my scientific background. I am the founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands. I am in the pursuit to feel alive, and my passion is holding space for community. 

IN THIS EPISODE, YOU’LL LEARN: 

• Join The Grow Mastermind waitlist here.
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• Mariesa can be reached at:
  www.islandmovementstx.com
  www.mypelvichealing.com
  Instagram: @island.movement @its.mariesa
• Useful lessons Mariesa learnt in her business journey.
• The Importance of marketing strategy.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 202, “Youtube Channel to Yoga Life Book: Guest interview with Brett Larkin.”

In this episode, Brett Larkin and I discuss getting into the yoga industry with the aim of helping students but struggling to make money, marketing your business, scaling to six-figures, and maintaining a yoga boss mindset.

This episode features our special guest Brett Larkin, founder of Uplifted Yoga and author of 'Yoga Life Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos'.

The post-COVID Yoga business landscape as a hybrid of in-person and online.

The importance of finding a yoga style that brings balance.

Business trends change and to not take these fluctuations personally.

The importance of understanding your dominant 'dosha' or mind-body type. 

The concept of 'soulmate' yoga poses to balance your nervous system quickly and effectively.

In this episode, Brett and I discuss how she started out in the yoga industry, her journey of venturing into yoga business and handling motherhood.

Brett's Bio:  Brett Larkin is the founder of Uplifted Yoga® and the author of Yoga Life: Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos. Her Online Yoga Teacher Trainings have set the standard for quality online certification since 2015 and matriculated thousands of yoga teachers. Brett’s award-winning YouTube channel with over half a million subscribers and Uplifted Yoga Podcast empower you to actively design your life using yoga’s ancient wisdom. Yoga enthusiasts love her courses on Kundalini Yoga, Prenatal Yoga, and the Uplifted Yoga® Academy. Learn more at BrettLarkin.com

IN THIS EPISODE, YOU’LL LEARN: 

• Join The Grow Mastermind waitlist here.
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• Find Brett on Instagram here and on Twitter here
• The importance of having a certain level of detachment and maintaining a stable relationship with your business as you go through revenue fluctuations.
• Brett's Yoga Life Coaching Certification program as a response to the changing market demands.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 201, “Q&A Strategies, Challenges, and the Yoga Boss Mindset.”

In this episode, I answer a series of questions related to concerns and challenges you're facing in the yoga industry.

When to quit a full-time job to pursue a career in yoga.

How to manage workshop requests at your studio.

How to deal with the issue of clients trying to negotiate pricing.

What to post on social media other than yoga poses.

The importance of business strategies and adopting a yoga boss mindset for success.

I also share some of my favorite business books for listeners to explore.

In this episode, I answer your questions about the business of yoga  based on questions submitted by listeners.   

IN THIS EPISODE, YOU’LL LEARN: 

• Join The Grow Mastermind waitlist here.
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• The importance of adopting a yoga boss mindset.
• Business book recommendations to further your study on the topics discussed today.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 200, “Number One Problem Stopping Yoga Business Owners: Confusion.”

In this episode, I talk to you about the confusion we feel as new business owners and what to do about it.

You will begin to master skills that you once felt were difficult by repeating them over and over.

Business is a lot of decisions stacked on top of each other. Often, this creates confusion for new business owners.

When you are stuck in confusion, you are stuck in inaction.

Instead of resisting the feeling, allow yourself to feel and process the emotion of confusion.

Give yourself a deadline to make your decisions.

Allow yourself to entertain all the possibilities open to you by asking yourself, “If I had to know, what would I do.”

The resistance you feel when you make decisions means growth.

In this episode, we talk about the three important things you can do in December to promote business growth.
  

IN THIS EPISODE, YOU’LL LEARN: 

• Join The Grow Mastermind waitlist here.
• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• Tips for when you feel confused in your business.
• Taking action brings clarity and information for your business.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 199, “Grow Your Business This December.”
 
In this episode, I talk about growing your business this December.
 
Schedule work hours on your calendar with details of what you will be working on and why.
 
Decide on the results you will get from the scheduled work you put on your calendar.
 
Create an experience your students will want to talk about and share with their network.
 
Start talking about the offers you plan to introduce in January in December.

Build excitement for your future offer so your audience is excited ahead of time when the offer launches.
 
In this episode, we talk about the three important things you can do in December to promote business growth.
 

IN THIS EPISODE, YOU’LL LEARN: 

• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• The importance of surprising and delighting your customers.
• The importance of talking about your offer before it is available.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 197, "Business Transformation with Brandy and Sian."

Brandy and Sian share their journey with yoga. Brandy discusses integrating pranayama and its impact on mindset and body connection. She discovered yoga's meditative side due to injuries. Sian shares how she was a professional stunt performer, which provided challenges of constant injuries and feeling rootless due to all the travel involved with her job. She found solace and consistency in yoga.

It is important to talk about the results people will get from practicing yoga in your marketing boldly.

Listening to the podcast helped both to pivot and expand  their business when circumstances in their life changed.

Overcoming guilt and having confidence and trust in yourself help you expand and grow as a yoga business owner.

Creating content will help your future clients build the "trust" factor, building a relationship to work with you.

Practicing personal detachment from outcomes is essential for business growth.

After retiring from her job as a performance artist at 35, Sian began a journey of healing and recovering from multiple injuries. This journey eventually led to the discovery of her overriding passion and mission as a coach: Helping everyday athletes enjoy their bodies more, move better, and mitigate injury risk through mobility and strength training. Sian is a certified NASM personal trainer. Functional Range Conditioning Mobility Specialist® Licensed Kinstretch@ provider, Functional Range Strength Coach, and 200hr YA registered yoga teacher. Visit Sian's website themovementcave.com.

Brandy Segura, owner of Solshine Yoga in Clemson, SC, and lead instructor for The Empowered Yoga Teacher 200-Hour Training, is dedicated to inspiring others to lead their best lives. Through the years, Brandy has gone through tremendous growth, as a practitioner, a teacher, and most of all, a business owner. As her own journey has evolved, she has gained invaluable insights into what it takes to run a business and stay heart-centered and true to her core values. She has built her company from grassroots beginnings into a thriving multi-six-figure business, and she believes that by aligning with one's own purpose and serving others, anyone can achieve similar success. You can find Brandy on her website, Solshineu.com or Solshinewellness.com, or on Instagram @brandy_yoga

"In this episode, guests Brandy and Sian share their transformative journeys with yoga and business coaching, discussing personal growth, the pivotal role of mindset, and the impact of coaching on personal and professional levels."

IN THIS EPISODE, YOU'LL LEARN:

- Private Business Coaching Available: Apply here

- The Business of Yoga Course Membership Now Open. Click here

- Episode 156, "My Failed Launch" here

- Why it i

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind