Send Jackie A Message!

Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.

Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.

In this episode, I'm breaking down:

• How doing everything yourself can stop you from reaching your goals
• The two foundational roles every growing studio needs (and how they are different).
• A quick self-assessment to determine your most pressing hiring need.
• How intentional onboarding sets your team up for real ownership over time
• How strategic hiring lays the foundation for sustainable, long-term growth

You don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all.   

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.

In this episode of the Studio CEO Podcast, Jackie breaks down:

• What it really means when people click but don’t buy
• Why 98% of visitors won’t convert on their first visit (and why that’s okay)
• How to stay consistent when your strategy is starting to work
• What your audience needs to say YES (hint: it’s not a new strategy)
• The 17-touch rule and why repetition isn’t annoying — it’s necessary
• The key objections you’re not addressing (yet) — and how to shift that

If your studio has plenty of interest but few conversions — this one's for you.

Ready for deeper support? Learn more about the Studio CEO program inside the episode.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team.

If you’re stuck in operator mode, constantly putting out fires and feeling frustrated by your staff, this conversation is your invitation to step into a new kind of leadership—one that centers care, connection, and real growth.

In this episode, you’ll learn:

• The identity shift from business owner to leader
• Why your team craves meaning, not just management
• How to move from burnout to aligned leadership
• What to prioritize daily to build a strong, people-first culture

Ready to develop both your business and leadership skills? Check out the Studio CEO program, designed specifically to help yoga and Pilates professionals grow thriving, sustainable businesses. Use our special discount code for $200 off when you join this week!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying to tell you.

Most studio owners think they need better marketing or pricing. But what’s often missing is the deeper self-concept work—the quiet, internal shift that changes everything. If you’ve ever asked, “Who am I to charge that much?” or “Maybe I’m just not cut out for this,” this conversation is for you.

Inside this episode:

• Why the urge to quit is actually an invitation
• The mindset blocks keeping you stuck (and how to move through them)
• A 3-part framework to reconnect with your role as a leader
• How to stop strategy-hopping and start building from a place of alignment

We’re pulling back the curtain on what it really looks like to lead through the hard seasons—and how to come back to yourself in the process.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.

I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.

In this episode, you’ll learn:

• What "borrowed trust" is and how it works
• Why your location can impact your studio's credibility instantly
• How collaborations, guest appearances, and strategic partnerships can fast-track trust with your audience
• Why your service quality must match the trust you inherit for lasting success
• Identifying trusted entities to align with in your business

Tune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025.

In this episode Mariesa shares:

• Her journey from physical therapist with a small yoga room to the leader and co-owner of a three-floor wellness center.
• The creation of her own training program: The Movement Method
• What it took to build a vibrant 200+ member community in a transient Caribbean market—in spite of doubts.
• Learning to use data to back business decisions rather than relying on opinions or listening to internal fears
• The shift from feeling scared about a $2,000 investment to confidently investing $100,000. 
• How the right support makes all the difference in knowing what to let go and what to pursue. 

If you're ready to think bigger and build a sustainable, high-impact studio, this episode is for you. Tune in now!

Connect with Marisa:
Instagram: @its.mariesa + @islandmovement
Website: Island Movement

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Eighteen months ago, my world turned upside-down. 

I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life.

When I finally emerged from my healing cocoon this January, everything had changed. The business landscape looked different, my audience needed to reconnect with me, and my old marketing strategies no longer felt aligned. This pushed me to rethink how I show up—shifting from business-focused content to sharing my personal journey and building deeper, more authentic connections with my audience.

In this episode, I share:

🔹 How I kept my business running while moving through personal crisis
🔹 Why stepping back doesn’t mean starting over
🔹 How I pivoted my approach to rebuild audience trust
🔹 The “vulnerability hangover” and why deep connection is worth it
🔹 Embracing reinvention as a natural (and necessary) part of business

If you're going through something similar or navigating a phase of reinvention, I'm here for you. Send me a message on Instagram @thebusinessofyoga.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? 

Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.

In this episode, Erin shares:

• her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awareness
• The power of “agile studio development” (start messy, perfect later)
• Why connection—not perfection—is the key to community building
• Understanding that business growth comes from embracing your strengths and allowing your capacity to expand naturally
• A game-changing mindset shift: Your students don’t just want a space to be loved—they want to love in your space.

Whether you're just starting your wellness business journey or looking to strengthen your existing community, Erin's story offers a refreshing reminder that success comes not from following a rigid formula, but from aligning your business with who you truly are and creating space for others to do the same.

Connect with Erin:

Want to connect with Erin beyond the podcast? Head to whatupbuttercup.com—her digital front porch! There, you’ll find links to her writing, coaching, social media, upcoming events, and everything else she’s creating. Whether you’re curious about The Stillness Practices, restorative yoga, or just want to follow along, it’s all in one place. Come say hi!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

What if your mindset around financial success is holding you back?

Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.

In this episode, we'll explore:

• Why your mindset around money is limiting your success
• How financial stability allows you to serve more people, not fewer
• The hidden fears keeping you stuck in scarcity
• Simple shifts to charge what you’re worth—without guilt
• A new way to view wealth as fuel for your mission

If you’re ready to take your impact to the next level and address your relationship with money, consider joining the waitlist for the Grow Mastermind. It’s your chance to build a thriving business that doesn’t just get by but thrives. 

It’s time to become the Studio CEO and create lasting impact. 

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

Ever feel like burnout is standing between you and the life you actually want?

In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business.

In this episode, we cover:

• How being an Empath led Mariah to yoga—and helped her find her niche
• The mindset shifts that helped her launch and grow her business
• Balancing entrepreneurship, motherhood, and emotional well-being

If you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.

Connect with Mariah
Instagram: @honeybeyoga
Website: www.honeybeyoga.com/sales-page
Workshop: Improved Quality of Life

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo