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What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025.

In this episode Mariesa shares:

• Her journey from physical therapist with a small yoga room to the leader and co-owner of a three-floor wellness center.
• The creation of her own training program: The Movement Method
• What it took to build a vibrant 200+ member community in a transient Caribbean market—in spite of doubts.
• Learning to use data to back business decisions rather than relying on opinions or listening to internal fears
• The shift from feeling scared about a $2,000 investment to confidently investing $100,000. 
• How the right support makes all the difference in knowing what to let go and what to pursue. 

If you're ready to think bigger and build a sustainable, high-impact studio, this episode is for you. Tune in now!

Connect with Marisa:
Instagram: @its.mariesa + @islandmovement
Website: Island Movement

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Eighteen months ago, my world turned upside-down. 

I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life.

When I finally emerged from my healing cocoon this January, everything had changed. The business landscape looked different, my audience needed to reconnect with me, and my old marketing strategies no longer felt aligned. This pushed me to rethink how I show up—shifting from business-focused content to sharing my personal journey and building deeper, more authentic connections with my audience.

In this episode, I share:

🔹 How I kept my business running while moving through personal crisis
🔹 Why stepping back doesn’t mean starting over
🔹 How I pivoted my approach to rebuild audience trust
🔹 The “vulnerability hangover” and why deep connection is worth it
🔹 Embracing reinvention as a natural (and necessary) part of business

If you're going through something similar or navigating a phase of reinvention, I'm here for you. Send me a message on Instagram @thebusinessofyoga.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? 

Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.

In this episode, Erin shares:

• her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awareness
• The power of “agile studio development” (start messy, perfect later)
• Why connection—not perfection—is the key to community building
• Understanding that business growth comes from embracing your strengths and allowing your capacity to expand naturally
• A game-changing mindset shift: Your students don’t just want a space to be loved—they want to love in your space.

Whether you're just starting your wellness business journey or looking to strengthen your existing community, Erin's story offers a refreshing reminder that success comes not from following a rigid formula, but from aligning your business with who you truly are and creating space for others to do the same.

Connect with Erin:

Want to connect with Erin beyond the podcast? Head to whatupbuttercup.com—her digital front porch! There, you’ll find links to her writing, coaching, social media, upcoming events, and everything else she’s creating. Whether you’re curious about The Stillness Practices, restorative yoga, or just want to follow along, it’s all in one place. Come say hi!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

What if your mindset around financial success is holding you back?

Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.

In this episode, we'll explore:

• Why your mindset around money is limiting your success
• How financial stability allows you to serve more people, not fewer
• The hidden fears keeping you stuck in scarcity
• Simple shifts to charge what you’re worth—without guilt
• A new way to view wealth as fuel for your mission

If you’re ready to take your impact to the next level and address your relationship with money, consider joining the waitlist for the Grow Mastermind. It’s your chance to build a thriving business that doesn’t just get by but thrives. 

It’s time to become the Studio CEO and create lasting impact. 

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Ever feel like burnout is standing between you and the life you actually want?

In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business.

In this episode, we cover:

• How being an Empath led Mariah to yoga—and helped her find her niche
• The mindset shifts that helped her launch and grow her business
• Balancing entrepreneurship, motherhood, and emotional well-being

If you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.

Connect with Mariah
Instagram: @honeybeyoga
Website: www.honeybeyoga.com/sales-page
Workshop: Improved Quality of Life

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.

In this episode, we’ll dive into:

•  How to simplify your offers to boost sales and reduce client confusion
•  Why prioritizing memberships over drop-ins leads to predictable income
• The power of a well-structured core offer to drive financial stability
• Marketing strategies that ensure consistent enrollment and revenue

Plus, we explore how creating a Most Valuable Offer (MVO) and Premium Value Offer (PVO) can reshape your business model for lasting success. If you’re ready to step into the CEO role and take control of your studio’s future, this episode is for you!

Tune in now and start building a business that supports both your passion and your paycheck.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? 

Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification. 

In this episode of Studio CEO, you'll learn: 

• How to transform your approach by broadening your reach to individuals seeking career changes or new opportunities. 
• Strategic insights on guiding potential clients from initial curiosity to full commitment, ensuring your program doesn't just plateau—but thrives. 
• Unlock advanced marketing skills with our newly revamped Grow Mastermind program, designed to empower you with tools like re-marketing ads, enhancing your Google presence, and automating business processes—all crucial for taking your business to the next level.

By understanding the varying levels of awareness among potential clients, you’ll learn how to connect with each group effectively and showcase the unique aspects of your programs. Don't miss the chance to learn how to lift your marketing game to new heights.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more. 

Productivity isn’t about doing more—it’s about leading better. In this episode, I’ll share:
✔️ How self-leadership and mindset shifts can completely change the way you run your studio
✔️ The compounding effect of small, strategic actions in your business
✔️ How to go from reactive to proactive so you and your team can work smarter, not harder
✔️ Why clear communication and expectations are the real keys to a productive, happy team

Whether you’re running a one-person show or leading a full team, these strategies will help you create a culture of trust, efficiency, and ease. Plus, I’ll share how you can dive deeper inside The Business of Yoga Program or Grow Mastermind.

🎉 Don’t forget to share this episode and join our community celebration for a chance to win this month’s giveaways!

Let’s make February a month of connection and momentum—together.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches.

• Transitioning from corporate to yoga teaching
• Embracing online learning to enhance teaching
• Building confidence to leap into entrepreneurship
• Launching day retreats and customizable offerings
• Designing a teacher training program based on tradition and science
• Importance of self-care for yoga teachers
• Creating meaningful connections with students
• Celebrating financial success while improving family life

Connect with Tabby: https://www.instagram.com/heyyogamamaofficial/

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her entrepreneurial path, offering wisdom on embracing new roles with grace and gratitude.

We then shift gears to explore Mia's strategic expansion into a second location and the exciting addition of a strength training studio. Her path from one-on-one coaching to joining a mastermind group highlights the blend of personalized and communal support that fueled her growth. Mia candidly discusses the challenges of managing diverse client demographics and the innovative strategies she employed to attract new members, creating a vibrant community that bridges yoga and strength training.

Finally, intuition and support take center stage as Mia underscores their importance in successful business leadership. Trusting her instincts has been a crucial part of her decision-making process, and we delve into how this has impacted her team dynamics and business milestones. Through personal stories and analogies, we highlight the ongoing support systems Mia advocates for, emphasizing their role in maintaining balance and fostering growth. This episode is packed with insights and personal anecdotes that will resonate with studio owners and entrepreneurs aiming for success in both life and business.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind