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Welcome to Yoga Boss episode 196, “Introducing: The Business of Yoga Course & Membership.”

The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate.

There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community.

The Business of Yoga is a comprehensive, five-module, self-paced course covering business foundation, marketing, selling, delivery, and mindset for yoga teachers and studio owners.

Purchasing the course includes 30 days in the Business of Yoga membership for free.

The membership includes live weekly coaching and community interaction so you connect with other business owners for collaboration and support.

When you’re distracted with doubt, you’re distracted from the students that you’re meant to serve.


In this episode, we talk about the importance of having the skills needed to run a profitable yoga business, as well as the benefits of having a community of like-minded yoga teachers.

IN THIS EPISODE, YOU’LL LEARN: 

• The Business of Yoga Course and Membership is open now. Join here.
• Private Business Coaching Available: Apply here
• The importance of having business skills as a yoga teacher.
• The importance of having a powerful reference group.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 195, “300% Business Growth with Bethany Bouquet”

In this episode, I chat with Bethany, who started her journey with an ambition to run a half marathon in 2019. Bethany neglecting to stretch led to tight muscles and an overuse injury.  She turned to yoga for relief and found a passion for it.

We chat about:

The importance of niching down and speaking the language of your target audience.

Taking calculated risks and being fearless in your business approach.

The power of specialization, consistency in branding, and value creation for clients.

Time management, financial growth strategies, and the significance of networking.

Bethany Bouquet is a passionate half marathoner, registered yoga teacher, and dedicated running coach. Her extensive knowledge in both yoga and long-distance running equips her to support runners in reaching their goals. Her holistic training approach, integrating yoga and myofascial release techniques into running training, paves the way for runners to not only feel better and recover faster but also to make it to the finish line in peak form. Bethany can be found on Instagram and Facebook @fitflowyoga.studio or her website www.fitflowyoga.studio.
Listen to her podcast: https://www.fitflowyoga.studio/podcast

In this episode, we explore Bethany's transformative journey from a running injury in 2019 to discovering her passion for yoga and discuss yoga business, including effective branding, fearless business strategies, and the significance of networking.

IN THIS EPISODE, YOU’LL LEARN:
-The Passion To Profit Masterclass on November 6th, 2023, at 12:00 p.m. EST. Register here
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-Some of Bethany’s key takeaways from being coached by Jackie.
-How to get your offer seen by those who need it.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 194, “Hitting $100k With Heather From We Be Yoga Studio”

Heather found strength in the ancient practice of yoga. She shares the parallels between the 12-step program and yoga's core principles that fostered a transformative personal recovery.

The challenges of building a studio and balancing passion and practicality.

The truths about growth pitfalls.

The mistake of trying to cater to everyone.

Why a strong niche can be a game-changer.

Heather Petrosky is the owner of We Be Yoga studio in Warrington, Pa. She loves practicing and teaching yoga but also loves business and learning how to nurture and foster the growth of a community of seekers. She is a sober woman and believes deeply that her best work is when she is serving the recovery community.  Heather can be found on Instagram @webeyogastudio, on Facebook at We Be Yoga or on her website webeyogastudio.com.

In this episode, we explore the power of mindset, the value of clarity, and why sometimes, taking that leap of faith in business can set the stage for monumental growth.

IN THIS EPISODE, YOU’LL LEARN:
-The Passion To Profit Masterclass on November 6th, 2023, at 12:00 p.m. EST. Register here
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-The power of blending yoga and addiction recovery
-The insight: “If I’m selling to everyone, I’m offering nothing,”

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 193, “5 Key Parts Of Marketing Your Yoga Business.” 

Yoga teachers know that marketing is essential for their yoga business to thrive. 

But marketing is more than just posting on a social media channel or emailing a newsletter. 

Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size.

In this episode, I discuss the 5 key marketing parts you must have for your marketing to be intentional and effective. 

IN THIS EPISODE, YOU’LL LEARN: 

-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-What two marketing mistakes do most yoga teachers and studio owners make? 
-The five key parts of a marketing strategy that will help you build a sustainable, profitable business. 

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 192, "Your Reference Group  Determines Your Success ."

Success isn't just about business strategy but also the community you surround yourself with.

David M. Cullen conducted a survey and concluded that your reference group can predict 99 percent of your success, so choosing a group of people who have what you want or are a few steps ahead of you is crucial.

Creating a reference group within your yoga business is important to help your students stay committed and accountable.

In this episode, I discuss the importance of surrounding yourself with individuals who have achieved your desired goals or are a step ahead of where you would like to be.

You will learn:
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-Why the people you surround yourself with matters
-The importance of having a reference group when it comes to your yoga business

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 191, "Name Your Offer ."

It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings.

It's understandable that they may spend a lot of time and money trying to get it just right.

You want to attract more students. 

BONUS: Download the guide to get three strategies for creating a heartfelt and effective name for your offer. 

In this episode I give you tips that will help you name your offer within ten minutes:

You will learn:
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-Strategies for naming your offer
-The importance of naming your offer clearly
-The PDF download for naming your offer: Download Here

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 190, "Meant For More."

If you have had the internal nudge that you are meant for more, this feeling is unique. And, I encourage you to notice and honor it.

These gentle nudges are like a GPS of our lives, and it is our responsibility to honor them.

Embrace the fear you may feel, it isn't there to halt your dreams, it is there to ensure you take the necessary steps to reach your dreams.

In this episode I give you tips that will help you move forward when you know you are meant for more..

You will learn:
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-Strategies for overcoming feat associated with pursuing your dreams in the yoga industry.
-The importance of embracing your unique calling and believing in your potential for more significant impact.
-Practical steps to use fear as a guide rather than a roadblock in achieving your goals.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss Episode 188, "Sell To Types Of Buyers."

There is a way for you to work with more students in your business, and all it requires is a simple tweak in your business foundation.

Most yoga businesses structure their offers based on the different types of services they offer.

Think: How often students can visit, how many classes they will get.

When you sell to type of service you are leaving money on the table and making more work for yourself.

In this episode I am going to teach you a simple way to sell to type of buyers instead.

You will learn:
-Private Business Coaching Available: Apply here
-New Membership coming soon: Waitlist
-What does it look like to sell to type of service
-Why it doesn't work 
-How to sell to type of buyers 
-Bonus Workshop inside membership: Four Types of Buyers 

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to a riveting episode of Yoga Boss, Episode 188 - "What to do if your success feels fragile." 

Have you ever stood on the precipice of success, feeling the exhilaration but also grappling with that nagging sense of vulnerability?

If you've ever questioned whether your hard-earned success might slip through your fingers, this episode is your lifeline. 

We're delving deep into the very real and relatable struggles that come with achieving success, especially in the dynamic world of yoga.

In this episode you'll learn: 

• What success is by definition
• 5 step process for consistent success
• How to continue your track record of success

Whether you're a seasoned yogi or just starting your entrepreneurial journey, this episode will resonate with you. 

Join us as we delve into the raw, unfiltered reality of what it means when your success feels fragile, and discover how to forge a future of resilience, growth, and fulfillment.

Don't miss out on this captivating episode of Yoga Boss. 

Your own story of triumph and stability awaits, and we're here to guide you through it. 
Tune in now!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Welcome to Yoga Boss episode 186, “Yoga is not a commodity.” 

There may be a way for you to increase your revenue without having to work more hours… 

And as a yoga business owner, that probably is exactly what you want. 

Listen, this isn’t too good to be true. We aren’t just blowing smoke. 

When you understand that yoga is not a commodity, you can confidently price your service in a way that grows your revenue.  

You don’t need to serve more students. 
You might not need to work longer hours. 

You just have to understand the value of your offer.

IN THIS EPISODE, YOU’LL LEARN: 

-What a commodity is
-Why yoga is not a commodity
-How  to price your offer in a strategic way to grow your revenue
-What yoga is (hint: a service)
-How you can differentiate your service and increase your prices.
-The Profitable Yoga Boss Free Course: Click here 

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind