Send Jackie A Message!

What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out.

This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it.

You'll learn:

• Why returning to foundations (like going back to the ballet barre) is what you do when you're stuck
• How marketing became the #1 skill that unlocked everything
• Why sales is service—and the client conversation that changed everything
• How to make decisions using both data and intuition
• Why boring, predictable businesses make more money than chaotic ones
• The year Jackie focused on ONE thing and doubled her revenue
• The baseboard story that teaches the power of tiny tweaks
• How building with intention from day one creates long-term sustainability
• Why problems scale but strategies scale too—and what that means for your business

Listen now if you're ready to build a business that's profitable AND sustainable

Key Takeaways

✅ Foundations aren't a one-time thing—return to them when you're stuck. Check your messaging, offer, and framework before creating something new.

✅ Marketing is the #1 skill that unlocks everything else. If people don't know you exist, your expertise doesn't matter.

✅ Sales is service when you believe in your work. Helping someone say yes to transformation is your responsibility, not manipulation.

✅ Use data AND intuition—data tells you what happened, intuition guides what to do next.

✅ Boring businesses make money—predictable, repeatable systems create freedom and profitability.

✅ Stop outsourcing your confidence—you already know more than you think. Trust your expertise.

✅ Momentum comes from focus—pick ONE priority and go all in. That's how revenue doubles.

✅ Tiny tweaks create massive results—like cleaning baseboards, find the small thing holding everything back.

✅ How you build now is how you'll experience it later—build with intention and sustainability from day one.

✅ Problems scale, strategies scale—fix root problems deeply instead of trying to outrun them with more effort.

About Jackie Murphy

Jackie Murphy is a business coach specializing in helping yoga, Pilates, barre, and boutique fitness studio owners transition from teacher mindset to CEO leadership. She runs the Studio CEO Program and Grow Mastermind, hosts the Studio CEO podcast, and operates Run Like Clockwork as an Asana/ClickUp expert and project management consultant. Jackie has built her coaching business to $1.5 million in revenue by focusing on sustainable growth, systems, and strategic marketing.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo