Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.

Discover:

(00:00) Intro

(00:57) Parental advisory

(03:24) How do you know if your positioning is bad?

(07:02) Positiong vs product-market fit

(16:00) Step 1: Insight foraging

(40:02) Step 2: Unique positioning

(56:36) Step 3: Creating a distinctive brand

(1:12:59) Step 4: Continuous reach

(1:36:17) The book that cost him $36,000

(1:48:02) Outro

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Where to find Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Website: https://www.stfo.io/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

👤 People

Seth Godin

Website: https://www.sethgodin.com

LinkedIn: https://www.linkedin.com/in/sethgodin/

Gary Vaynerchuk

Website: https://www.garyvaynerchuk.com

LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/

Neil Patel

Website: https://neilpatel.com

LinkedIn: https://www.linkedin.com/in/neilkpatel/

Jason Hennessey

Website: https://www.jasonhennessey.com

LinkedIn: https://www.linkedin.com/in/jasonhennessey/

David C. Baker

Website: https://www.davidcbaker.com

LinkedIn: https://www.linkedin.com/in/davidcbaker/

Martin Neumeier

Website: https://www.martinneumeier.com

LinkedIn: https://www.linkedin.com/in/martinneumeier/

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🏢 Companies & Podcasts

Hotjar

https://www.hotjar.com

Everyone Hates Marketers Podcast

https://www.everyonehatesmarketers.com

Duolingo

https://www.duolingo.com

Ryanair

https://www.ryanair.com

Dentsu

https://www.dentsu.com

VaynerMedia

https://www.vaynermedia.com

NP Digital

https://npdigital.com

Hennessey Digital

https://www.hennessey.com

HubSpot

https://www.hubspot.com

Compare the Market (UK)

https://www.comparethemarket.com

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📚 Books

Stand the Fck Out* by Louis Grenier

https://link.stfo.io/amazon

The Business of Expertise by David C. Baker

https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590

Zag by Martin Neumeier

https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770

How Brands Grow by Byron Sharp

https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560