THE 505 PODCAST

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Your content strategy might be keeping you broke, and in this episode, we break down why.

If you’re a creator trying to grow your personal brand, land dream clients, or sell products/services online, this is the playbook you've been waiting for. We’re giving you 10 game-changing content strategy tips that’ll shift how you think about content, forever. Whether you're on IG, TikTok, or YouTube, these tips will help you stop chasing views and start building a brand that prints money.

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

Timestamps:

0:00 – Trailer

0:36 – Intro

2:41 — You’re Optimizing for Views, Not Value

8:23 — Followers No Longer Matter

16:03 — You’re Playing for Algorithms, Not People

19:08 — You’re Not Building a Brand — You’re Just Posting

27:04 — You're Avoiding Repetition — Big Mistake

33:01 — You're Underestimating the Power of Series

36:08 — You Don’t Have a Content Funnel

40:13 — Your Call-to-Actions Suck

41:25 — You’re Not Capturing Emails — You’re Renting Your Audience

44:04 — You’re Not Creating Searchable Evergreen Content

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970

What’s up, Rock Nation! Today we’re joined by Tejas - the filmmaker and creator behind one of the most thoughtful and vulnerable docuseries on YouTube. After spending 9 months crafting a series on attractiveness, Tejas pulled in over 1.7 million views and sparked thousands of deeply personal conversations in the comments. In this episode, we dive into how he built a YouTube channel rooted in depth, not just reach, and how he’s redefining what it means to build an audience that actually cares. We get into his creative process, the emotional cost of getting vulnerable online, and why most creators are thinking way too small.

Check out Tejas here:

https://www.instagram.com/tejashullur/

https://www.youtube.com/ ⁨@TejasHullur⁩  

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 – Trailer

0:33 – Intro

1:12 – Why Creators Are Pivoting to YouTube Series

2:32 – The Spark Behind the Attractiveness Series

5:07 – The Rule Tejas Uses to Validate Video Ideas

6:18 – How He Structured the Four-Part Series

7:26 – Comparing thumbnails

8:39 – Building Stakes and B-Plots Into Episodes

10:36 – Thumbnail and title strategy

11:23 – Breaking down Tejas’ attractiveness series

12:49 - How to start a successful series

15:20 – Artlist

16:18 - What comes after title and thumbnail

18:16 - How often will Tejas create a series on YouTube

19:49 – The Anxiety of Inconsistent Uploads

21:03 – Short Form Pays the Bills, Long Form Feeds the Soul

23:03 - How Tejas has changed as a creator

24:23 - Editing process

24:47 – Prioritizing Depth Over Width in His Audience

27:38 – Why Word Count in Comments Is His Favorite Metric

28:52 – How to build depth with your audience

32:47 - How to create authentically online

36:38 - What Tejas has learned from his roommate Colt

39:31 - Producer brain

40:08 – Tejas’ ideal monetization strategy

48:20 – Dealing with burnout

52:20 - The future of Tejas’ channel

57:25 - Short form vs long form audiences

58:54 - How to make the leap from short form to long form

1:02:51 - studying formats

1:04:27 – How Tejas’ creative process has changed

1:05:54 - Tejas doesn’t want to go viral

1:10:05 – Tejas’ mindset going into YouTube

1:12:01 – Tejas’ big theory

1:12:43 - What tejas learned from creating short form content

1:13:48 - Keeping the viewers attention

1:16:25 - The future of the creator economy

1:26:04 - What feels off about the creator economy

1:28:44 - What tejas is trying to work on in the next 6-12 months

1:31:45 - Creator vs consumer relationship

1:33:53 - Advice to 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Kane Kallaway — the creator and strategist behind one of the fastest-growing YouTube channels on the internet. After his first channel flopped, Kane rebuilt from the ground up, hit 100K subs in under 5 months, and turned his content into a full-blown business. In this episode, we go way beyond surface-level advice and break down the real blueprint: why most creators fail, how to build a six-figure audience, and what it takes to turn your content into cash. If you're tired of guessing what to post or feel stuck trying to grow your brand — this is your playbook.

Check out Kallaway here:

https://www.instagram.com/kallaway/

https://www.youtube.com/ ⁨@kallawaymarketing⁩  

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 – Trailer

0:36 – Intro

1:27 – One-Handed Crack

2:12 – Why Kane's First Channel Failed

3:31 – Why Random Uploads Kill Your Reach

4:31 – What to Do If You’re Starting YouTube Today

5:10 – The 4 Steps to Grow Fast on YouTube

5:47 – Personal Brand Kickstart

6:08 – Avatar → Format → Pain Points → Contrarian Solution

8:00 – Motion Array

9:10 – Contrarian Opinions Drive Views

10:04 – Knowing When a Channel is Working

11:02 – YouTube Is a Packaging Platform

12:35 – Psychology Behind Clicking Thumbnails

15:47 – The First 30 Seconds Matter Most

18:11 – 5-Step Formula for YouTube Intros

21:13 – Why Most Creators Fail

23:03 – Short Form vs Long Form

26:10 – How Short Form Made Kane Faster

27:18 – The Modern Content Stack

28:00 – Owning Your Ads vs Brand Deal Ceiling

30:36 – Building a Second Channel Intentionally

31:12 – Growing Two Audiences at Once

33:14 – How AI Might Backfire on Creators

34:52 – Why Personal Brands Will Win

36:08 – Giving Away 100% of the Sauce

39:10 – 3 Hook Strategies That Work

42:15 – Quality Shock: Be a Diamond in the Rough

45:20 – The Power of Social Proof While Scrolling

48:00 – Kane’s Full Content Workflow & Team Setup

50:30 – How Kane Uses vidIQ to Spot Trends

52:00 – Funnels, Offers & Business Experiments

54:00 – 4 Types of Business Models (High/Low Ticket)

56:30 – Why Content Creators Need to Own the Backend

1:00:00 – Packaging Content for Business Strategy

1:04:00 – What Makes a Great $49 Product

1:09:00 – The Power of Email Nurture Sequences

1:13:00 – Kane on Content Compression & Value

1:17:00 – The AI Risk for Content Creators

1:21:00 – Business Model + Lifestyle Fit

1:25:00 – How Kane Would Build From Scratch

1:29:00 – How to Create Offers from Free Content

1:33:00 – Selling Speed, Implementation & Access

1:37:00 – Avoiding the Procrastination Trap

1:40:00 – Final Thoughts + Outro

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Our 5 Positioning Tips to Land Bigger Clients (FREE Download):

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on Every Discovery Call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

What’s up, Rock Nation! Today we’re joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn’t show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you’re dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.

Check out Garrett and Chelsea here:

https://www.instagram.com/shortstache/?hl=en

https://www.instagram.com/chelstache/?hl=en

https://www.instagram.com/stache.haus/?hl=en

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - Trailer

0:25 - Intro

0:52 - One Handed Crack

1:30 - Going all in on building an agency together

2:23 - The chaos of quitting, moving, and planning a wedding

3:51 - Dealing with NYC winter and emotional shock

5:19 - What Garrett gave up to start Stache.Haus

6:27 - Chelsea’s struggle to gain respect in a male-dominated space

7:59 - Why brand confusion is still a challenge

8:55 - How inbound leads split between Shortstache and Stache.Haus

10:58 - The moment they decided to launch the agency

12:09 - What makes their agency different from traditional production houses

14:25 - Agency frustrations: when bad ideas come from big budgets

17:28 - Brutal truths about launching a business in NYC

18:52 - Pressure, burnout, and financial fear

21:55 - No separation between work and life

23:20 - The cost of grinding 24/7 as a couple

25:32 - “I didn’t sign up for this”

26:43 - Building structure through calendars and time blocking

28:21 - Tools they use to run the business

30:14 - Their biggest financial mistake: no runway

31:50 - Emotional breaking point before the wedding

33:36 - Learning to love each other under extreme stress

35:25 - Becoming bulletproof through adversity

36:43 - How they decide if a client is a good fit

38:12 - Standing up to disrespectful clients

41:18 - Dream team structure for the agency

43:40 - The vision for a physical Stache.Haus location

45:45 - How Chelsea wants to evolve her role

47:08 - Garrett’s goal to stop touching the camera

50:00 - Why NYC accelerates brand relationships

52:16 - Boots-on-the-ground strategy for brand deals

54:51 - Creating campaigns that stand out from recap videos

56:23 - Their exact brand deal workflow and process

58:28 - Why every project starts with a phone call

1:01:32 - How they quote and budget campaigns

1:03:34 - Lessons learned from bad brand deals

1:07:04 - Why trust and boundaries with clients matter

1:10:25 - Advice for anyone starting a creative agency

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

What's up Rock Nation, today we're reviewing your work. We appreciate everyone who submitted their work to us! If we reviewed your work, please let us know below!

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Our FREE 5 positioning tips download:

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on any discovery call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - One Handed Crack

0:49 - NYC

2:10 - Storytime

2:30 - Kostas is moving out

3:03 - Fig's Amazon Brand Deal

3:44 – Work Review 1 (Will Coley Colavito)

6:17 – Work Review 2 (Jay Velasquez)

9:34 – Work Review 3 (Myles Curry)

11:07 – Work Review 4 (T McKinley – G League)

14:29 – Work Review 5 (Keith – Portrait Photography)

16:30 – Work Review 6 (Ryan Garcia by Riley)

18:50 – Work Review 7 (Nathan – Gym Edit)

21:02 – Work Review 8 (Caden Peso – Baseball Edit)

25:08 – Work Review 9 (Denton Taylor – Mini Doc)

28:31 – Work Review 10 (Mark Studio – Deadlift Gym Video)

32:01 – Work Review 11 (Elijah Moses – Sports Photography)

33:30 – Work Review 12 (Remy LaVert – Short Sci-Fi Film)

36:19 – Work Review 13 (Milo Norton – Sports Photography)

38:04 – Work Review 14 (Jackson – Full Portfolio Review)

41:39 – Work Review 15 (Gabriel Flores – Portraits & Misc)

45:26 – Work Review 16 (Yasmani Hernandez – Gym Video)

47:02 – Work Review 17 (Joe Alberti – Under Armour Spec Ad)

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

What’s up, Rock Nation! Today we’re joined by Marshal Crews — the founder of Tamed Psychotic, a drop-based clothing brand doing $100K in 30 minutes without spending a dollar on ads. At 17, Marshal was homeless. Now, he’s built one of the most exciting underground streetwear brands online. In this episode, we dive into how he turned personal pain into creative fuel, why scarcity is the secret behind his brand’s success, and what every creator needs to know about building hype, community, and a movement without paid marketing.

Check out Marshal here:

https://www.instagram.com/marshalcrews/

https://www.youtube.com/ ⁨@marshallcrews_⁩  

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Our FREE 5 positioning tips download:

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on any discovery call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - Trailer

0:31 - Intro

1:08 - One handed crack

1:35 - Going all in on clothing

4:05 - Why clothing came naturally after success in fitness

8:42 - Turning a messy past into a movement

12:49 - The unseen hours behind every viral drop

16:58 - Starting Tamed Psychotic out of necessity, not money

21:03 - Why he refuses to run ads and prioritizes scarcity

25:32 - Email is outdated — SMS is his main channel

29:36 - Supreme’s playbook: build a world, not a product

33:42 - Scarcity vs. upsetting customers — the trade-off

38:12 - Behind the scenes: broken supply chains and production chaos

42:41 - How he preps for a drop and ships 1000s of orders

47:00 - Discord backfired — managing a community is hard

51:20 - The content loop: obsessing over every touchpoint

55:48 - How he drives sales through storytelling, not ads

59:59 - People just don’t understand the grind

1:04:07 - The mental toll of growth and pressure to keep going

1:08:27 - Deep childhood stories that shaped the brand

1:12:48 - The closet moment that changed his mindset forever

1:16:58 - Chasing the next challenge instead of the money

1:21:31 - The emotional highs of customer support wins

1:25:47 - Always evolving the creative and product

1:29:54 - The community and brand come before profits

1:34:07 - Why the goalpost keeps moving — and that’s okay

1:38:34 - The power of world-building and creative direction

1:42:45 - Obsession, late nights, and why he still edits everything

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

What's up Rock Nation, today we have on Chrystopher Rhodes - better known as YCImaging. In this episode we sit down and talk to Chrys about what he sees working on social media right now, and how to turn your creative passion into a full-time living with YouTube.

Check out Chrys here:

https://www.youtube.com/ ⁨@YCImaging⁩  

https://www.instagram.com/ycimaging/

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Our FREE 5 positioning tips download:

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on any discovery call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - Trailer

0:25 - Intro

0:52 - One Handed Crack

1:30 - Become a full time creator in 12 months

2:23 - What’s working right now on Long Form and Short Form

3:21 - What Chrys is most focused on right now content wise

3:51 - Why Chrys doesn’t like short form content

5:19 - Why YouTube is the best platform

6:27 - Longer videos are working on YouTube

7:59 - The state of Filmmaking YouTube

8:55 - Chrys’ gear setup

10:58 - Chrys’ YouTube process

12:09 - How much consistency is necessary for success

14:25 - Going all in on YouTube

17:28 - Having a support system

18:52 - Chrys hates business

21:55 - Brand Deal Nightmares

22:51 - How to start doing brand deals

24:21 - Negotiating brand deals

25:29 - Chrys’ biggest brand deal pay day

26:25 - Multi-deal partnerships

30:14 - Learning from other creators

31:50 - Diversifying income

33:36 - Favorite brand partnership

35:25 - Making your first $1,000 as a creator

36:43 - Building trust with your audience

41:18 - Creative Freedom

43:40 - Chrys is leaning more into storytelling

45:45 - Trying new formats and styles

47:08 - How to attract return viewers

50:00 - Will Chrys be making videos at 70

52:16 - How Chrys structures his week around content

54:51 - Dealing with Burnout

56:23 - Dialing in storytelling

58:28 - Do creators need an exit plan?

1:01:32 - Why you don’t want to go viral

1:03:34 - Mistakes young creators are making

1:07:04 - The hamster wheel of content creation

1:10:25 - Advice to your 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

What's up Rock Nation, today we're breaking down how we're approaching social media in 2025. Let us know which tip or strategy is your favorite, and if you're team short form or long form.

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Our FREE 5 positioning tips download:

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on any discovery call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - Intro

0:35 - One Handed Crack

1:25 - "If you do not attack social in these next five years, you will pay the consequences”

3:06 - Should you niching down?

5:26 - Dial in your positioning

6:39 - Create Content That Feels Native to the Platform

7:59 - How to win on Linkedin

12:39 - Tips for native platform posting

13:54 - Short-Form for Growth, Long-Form for Trust

17:01 - Confirming the click through YouTube Titles + Thumbnail

19:07 - Series content is making waves

21:44 - Remember that YouTube is a search engine

23:37 - Use a call to action

24:01 - Show More Personality, Less Over-Produced Content

25:50 - Post Less, But Make Each Post More Intentional

28:55 - Overcoming burnout

29:51 - Micro-Niching Will Beat Generalized Content

31:40 - Lean into the Data (Without Letting the Algorithm Control You)

32:38 - One for them, one for you

33:51 - Prioritize Consistency Over Bursts of Inspiration

36:38 - Instagram Stories hack

37:59 - Master the Art of Repackaging Content

39:02 - How to repurpose long form content

40:22 - Keep a content bank

42:42 - Build a Community, Not Just an Audience

46:05 - Take Control of Your Audience (Don't Rely on Social Media!)

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

What's up Rock Nation, today were spitting game for 65 minutes straight. We've taken everything we've learned in the last 10 years doing this thing, and broken it down into 21 pieces of advice. Enjoy!

Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Our FREE 5 positioning tips download:

https://the505podcast.courses/5positioningtips

Learn the 6 Questions to ask on any discovery call (FREE Download):

https://the505podcast.courses/6questionsfordiscoverycall

Join our Discord! https://discord.gg/xgEAzkqAvs

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - One Handed Crack

1:14 - $100,000 in one month!

3:23 - Never Make a Deck Without Knowing Their Budget

7:23 - Artlist

9:28 - Don’t Be the First to Address a Problem

17:16 - Don’t Discount Just Because It’s Your First Time Working Together

21:38 - Keep Raising Your Rates Until You Get a Lot of No’s

24:27 - Contracts Give You a Clear Timeline for Raising Rates

25:40 - Retainers Give You Freedom

29:57 - When You Say Your Price, Shut the F* Up**

33:29 - Find the Cross-Section of Passion, Profit, and Growth

38:44 - Your Personal Brand Is More Valuable Than Any Single Project

40:00 - Learn to Delegate & Outsource if You Want to Scale

41:40 - Save Your Money & Only Buy Gear That Moves the Needle

46:29 - Establish Clear Boundaries with Clients

48:32 - Don’t Underestimate Pre-Production

49:55 - A Good Website Goes a Long Way

51:44 – Know Your Minimum Level of Engagement

52:11 - Network Is Everything

55:31 - A Good Personality Leads to Repeat Business

57:24 - Make Sure Your Gear Works & Double-Check Your Bag

59:57 - I Wasn’t Doing Enough Outreach

1:02:59 - Hire People Who Are Better Than You

1:04:13 - You Don’t Need Permission to Start Creating

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

What’s up, Rock Nation! Today, we're sitting down with the internet’s best friend, JB Copeland. If you've ever scrolled past one of his videos, chances are, you stopped, laughed, and thought, damn, that’s so true. JB has a way of capturing the little moments we all experience but never put into words. His content isn’t just viral—it’s relatable in a way that makes you feel like he’s speaking directly to you.

Whether he's breaking down life’s everyday struggles or dropping advice that actually hits, JB has built a community by keeping it real. No fluff, no fake guru nonsense—just honest, refreshing takes that make you think and keep you coming back for more. Today, we’re diving into how he does it, why his content resonates so deeply, and what creators can learn from his approach.

Check out Jb here:

https://www.youtube.com/ ⁨@jb_copeland⁩  

https://www.instagram.com/jb_copeland/

Sign up for the "Dream Client Accelerator" waitlist here:

https://the505podcast.courses/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

Lightroom Presets:

https://www.kostasgarcia.com/store-1/p/kglightroompresets

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 - Trailer

0:18 - Intro

0:57 - One Handed Crack

1:37 - How Jb gained 2 million followers

8:42 - The moment Jb decided to take action

14:34 - How to change your inner dialogue to be more positive

18:41 - Getting caught in the comparison trap

21:30 - Showing up authentically online

24:55 - Having an abundance mindset

28:52 - There is no wasted time

31:25 - You’re not behind in life

36:43 - Everything is actually perfect

39:25 - Not being accepted by your friends and family

45:05 - How to build confidence

47:27 - Balancing growth as a creator while staying authentic

53:10 - We need to give ourselves grace

57:22 - Making money from your art is not bad

1:02:30 - Artists deserve to be paid

1:04:22 - Passing the torch of information

1:09:25 - How to share your message with the world

1:15:21 - Don’t let perfect stop you from starting

1:17:24 - Everyone has a unique story to share

1:18:16 - Common mistakes people make with content

1:23:00 - This storm is here to cleanse you, not destroy you

1:28:58 - How Jb comes out with ideas for content

1:30:46 - Remove the friction when creating content

1:33:16 - Jb’s new brand

1:36:18 - Advice to your 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/