Eating almond butter while reading a good Book-of-the-Day on a beautiful California morning.  The author of "Riveting" explains how you can make your message go viral (it takes real skill or you will be ignored and forgotten).

Jim Davies says you have to understand 6 things about the human brain to win friends and influence people: 

#1. We are interested in stories about humans... 

#2. We pay particular attention to things we hope or fear are true…

#3. We delight in finding patterns... 

#4. We are attracted to incongruity, apparent contradictions, novelty, and puzzles...

#5. The nature of our bodies—the nature of our eyes and other sense organs, affects what kinds of things draw us...

#6. We have certain psychological traits, many of which are evolved, that make us like and dislike, believe and disbelieve....

So when you speak, write, and interact with other people make sure you utilize all 6 of these to compel, fascinate, and persuade everyone you meet... 

Check out more of my book reviews on http://tailopez.com