Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

Want to see more MFM? Subscribe to our YouTube channel here.

Want MFM Merch? Check out our store here.

Want to see the best clips from MFM? Subscribe to our clips channel here.

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

—

Show Notes:

(0:00) Intro

(4:00) The Illusion of Choice

(7:00) Pepsodent: Make it about them

(12:00) Otis: A Powerful Demonstration

(24:00) Lucky Strike Cigarettes: Help them rebel

(35:00) Great American Breakfast: Unquestionable proof

(43:00) NIKE: Sell the dream

(49:00) Social campaigns: Verbal Kill Shots

(56:00) Probiotics: Creating a category

(1:04:00) Recap: 7 Human Hijacks

—

Links:

• Golden Hippo - https://www.goldenhippo.com/

• Craig’s first MFM episode - https://tinyurl.com/jwbb88sd

• Pepsodent - https://www.pepsodent.com/ 

• Otis - https://www.otis.com/

• Lucky Strike - https://www.luckystrike.com/

• Vibram - https://www.vibram.com/

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More