What if your ads didn’t just grab attention—but built trust, sparked emotion, and created lasting connection? That’s the real goal of advertising, according to Roy H. Williams—and in this episode, he shows you how to get there.

On Todd Liles and the Wizard of Ads, Roy and Todd break down the Seven Laws of Advertising—from storytelling and repetition to emotion and clarity—and why these timeless principles still outperform short-term gimmicks.

If you want marketing that makes people feel something (and actually works), don’t miss this.

You’ll learn how to:

• Win hearts before you win wallets

• Create ads that resonate and stick

• Use story to outshine statistics

• Build emotional connection that drives action

• Trade quick-hit tactics for long-term brand power

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard