Most ads are built on lies. Fake sales. Endless discounts. "Everything must go!"

It works once. And then it destroys trust forever.

If you want calls to action that drive results without killing your brand, you need Sales Activation — urgency rooted in truth.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams reveal The 7 Truths of Sales Activation.

These truths separate gimmick marketers from legendary advertisers who build trust, culture, and lifelong customers.

If you're tired of CTAs that flop or ads that burn trust, this episode will show you how to build urgency the right way.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard