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David Steinberg returns with the data-driven truth bomb that 88% of your leads might be telling you something you're ignoring—and it's costing you more than sales.

David Steinberg is back—and he’s not holding back. From his childhood days as a SAG card-carrying actor to founding FourEyes, David brings a mix of storytelling charm and ruthless data clarity to this episode. He dives deep into why dealers are drowning in leads but still missing sales, how bad CRMs are sabotaging great salespeople, and why marketing might be the most over-served segment in auto retail.

The conversation unpacks the dangerous comfort of “cherry-picking” leads, the myth that more traffic solves sales slumps, and the growing power of consumers in a reputation-driven market. With smart takes on AI, CRM failures, and why your sales process matters more than your ad budget, David makes it clear: the water’s rising in automotive retail, and it’s time to fix the foundation.

0:00 - Intro with Paul J Daly

6:01 – David’s unusual journey from software developer to lumber entrepreneur and how it birthed the idea for FourEyes.

8:48 – The sales process is the hardest—and most neglected—pillar of dealership success.

10:08 – Why flooding the pipeline with more leads almost never fixes a slow sales month.

12:59 – Only 2.3% of leads close after day 4; the industry’s cherry-picking model is a long-term liability.

15:08 – AI can supercharge your sales follow-up—if your CRM isn't a garbage fire.

20:42 – Customers have more power than ever, and ignoring the 88% creates ripple effects that cripple your future.

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