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What happens when you combine a thrilling 2000 km electric vehicle adventure with the rugged beauty of Newfoundland?


You get the captivating journey of our guest, Devin Sooley, a talented Canadian automotive marketer who recently embarked on a mini tour of Canada in a Hyundai Ioniq 6 EV. We sit down with Devin as he shares the incredible details of his three-day expedition, including how he and his team relied on EV charging points and managed to create an impressive array of content for their video series in just 72 hours.

But that's not all! We also dive into Devin's creative process and strategies behind crafting engaging automotive content that keeps followers hooked. From using polls, comments, and group chats to leveraging TikTok for growing a dealership's social media presence, Devin reveals the key to his success in managing the Norris the Mini Instagram page and why creating a character out of Norris has resonated with audiences. Don't miss this exciting and informative conversation with Devin Sooley, where you'll not only get a glimpse into the world of EV adventures, but also learn valuable insights on creating content that truly connects with your audience.

Devin Sooley is the Marketing Manager of Capital Auto Group.

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